Remove 2015 Remove Analytics Remove PR
article thumbnail

The 5 Steps to Influencer Marketing in 2015

Duct Tape Marketing

The 5 Steps to Influencer Marketing in 2015 written by Guest Post read more at Duct Tape Marketing. Check out our 2015 guide to media relation tools. This article from Rich Leigh explains more about how to set goals and measure results using Google Analytics. Frederik Vincx is the co-founder of Prezly, a CRM for PR Pros.

article thumbnail

Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. PR: Traditional PR won’t allow for too much creativity here, but that never stops me! Work with your PR team to leverage your executives for briefings and speaking opportunities.

PR 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This day in search marketing history: January 15

Search Engine Land

2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Fifty four percent of respondents said search was the top way they found mobile content/websites. 2015: Desktop’s influence, while still dominant, continued to wane.

article thumbnail

6 Social Media Trends That Will Take Over 2017

Sprout Social

Even though Twitter’s possible sale in 2016 worried some marketers, VentureBeat showed Q3 advertising revenue grew from $513 in 2015 to $545 million in 2016. Priority on Business Features & Analytics. In 2016 Instagram launched its Business Tools feature, which works in the same vein as Twitter Analytics and Facebook Insights.

Analytics 112
article thumbnail

A tribute to Mark Irvine

Search Engine Land

Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. An award winning marketer : Mark has been winning awards for his work since 2015. When I was asked to write this…I was stuck. Check out his bio on Search Lab for the full list.

article thumbnail

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

No centralized, global influencer marketing existed at SAP before late 2015. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.

article thumbnail

10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky. With its comprehensive analytics, social media scheduling , and streamlined communication features, you wouldn’t have to go anywhere else for your social media marketing needs!