Search Engine Land

APRIL 11, 2023

Sometimes, a user wants to hear from others who have used the product or service rather than reading content from a licensed professional. Google Business Profile posting By regularly posting on Google Business Profile (GBP), an organization connects directly with users who want to understand the company’s day-to-day culture.

SEO

Rock Content

NOVEMBER 30, 2020

Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person. This new search algorithm was created by Google to better understand users’ search intentions and contents on web pages. But it is worth remembering: Google is made of algorithms.

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Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. When building an online presence, you’re really focused on generating awareness and driving organic reach. Turning Employees Into Brand Advocates.

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Marketing Insider Group

SEPTEMBER 10, 2019

Quick Takeaways: Activate your employees with the freedom to innovate and communicate. The grandmother of the Big Tech companies, Big Blue has taken a giant leap into the next century as it empowers its employees to both innovate and communicate. Get started today and generate more traffic and leads for your business.

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Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing

Sprout Social

OCTOBER 1, 2018

According to WordStream , roughly 45% of users watch at least an hour or more of Facebook videos or YouTube videos in a week. Facebook’s 360 Video allows users to get a complete 360-view by scrolling with a cursor on web, by touch or turning the device on mobile. Maximum count: 2,200 characters. Headline max: 25 characters.

Advertising

Use Insider

MARCH 8, 2024

When done well, the benefits of omnichannel marketing include: Consistent user experiences across all touchpoints. Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. Likelihood to purchase or engage on a specific channel. Website and mobile app.

Customer Journey

Marketing Insider Group

JANUARY 7, 2015

We asked our favorite marketing thought-leaders to tell us what they see in store for 2015. What are your digital marketing predictions for 2015? Content creation shouldn’t just be a task for the marketing team — it behooves excellent external and internal communications to get input from all teams. ” 11.

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Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience.

SEO

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. In this Jif Peanut Butter ad , a beating heart communicates the excitement and love that the world has come to feel for Jif. User-generated content is a great asset to your marketing strategy.

Food

Neil Patel

AUGUST 18, 2021

The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Without further ado, here are eight proven ways to monetize a blog that generates fewer than 1,000 visitors per day: 1. Bryan Harris launched his second online course to 22,000 email subscribers and generated $511,466 in invoiced sales.

eBook

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. HANDPICKED RELATED CONTENT: How User Segmentation Really Works in Content Marketing. Email is not a set-it-and-forget-it tactic, says @joderama. Click To Tweet.

Real Estate

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. On the 3 rd of December 2011: Africa Rising.

Health

Moz

MAY 19, 2019

Try Googling “ infographics are dead ,” and your top hit will be a 2015 think piece asserting that the medium has been dead for years, followed by many responses that the medium isn’t anywhere close to “dead.” But the use of data to increase trustworthiness is nothing new. Every brand’s data has a story to tell.

Content Marketing

Econsultancy

DECEMBER 13, 2021

Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. This quarter’s 23% uplift equates to an extra 57 million users engaging with the app daily compared to the same period the year before. Just 4% expect it to decline.

Advertising

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future.

Gen Z

Marketing Insider Group

FEBRUARY 13, 2024

Let’s take a moment and travel back in time to 2015. Because remember, storytelling continues to be a pivotal force, transforming how we connect, engage, and, yes, sell. The hypothesis was that stories are a driver of emotional value , and can transform insignificant objects into significant ones. It’s in the story.

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