Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Marketing Insider Group

AUGUST 3, 2015

The mission of “enabling the world to capture and share its passions” has been with the brand since its founding in 2003, and has consistently been incorporated in its marketing strategies ever since. Even the content that promotes GoPro products somehow doesn’t feel promotional. Delivered with the audience in mind.

Content Marketing 106

Content Marketing Marketers Marketing Promotion 106

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Market Research 110

Market Research Content Marketing Marketers Marketing 110

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Rock Content

OCTOBER 27, 2015

Whether you’re focused on a B2B or B2C audience, chances are you’re considering a shift toward content marketing. Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Content gains trust.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. That all changed when Beverly Jackson came onto the scene in 2015.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Marketing Plan 109

Marketing Plan Content Marketing Marketers Marketing 109

Marketing Insider Group

JULY 14, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. How To Keep Your Customers With Content Marketing. Keep Your Content Marketing Helpful.

Content Marketing 105

Content Marketing Customer Thought Leadership Inbound Marketing 105

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? It’s definitely a marketing “grand slam.”.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. Quick Takeaways.

Content Marketing 106

Content Marketing Marketers Marketing Education 106

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

Content Marketing 110

Content Marketing Marketers Marketing Analytics 110

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Education Transform 111

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. After all, we’re well past the infancy of content as a marketing maybe. The Visual Artist.

Content Marketing 110

Content Marketing Marketers Marketing Analytics 110

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Rand Fishkin , SparkToro.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

Content Marketing 168

Content Marketing Telemarketing Marketers Marketing 168

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. So what are the qualifications for the ideal hybrid content marketing applicant?

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Marketing Insider Group

AUGUST 5, 2015

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. The post Van Winkles Makes Strong Case for Un-Branded Content Marketing appeared first on B2B Marketing Insider.

Content Marketing 97

Content Marketing Branding Price Marketers 97

Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week.

Thought Leadership 145

Thought Leadership Customer Digital Marketing SEO 145

Marketing Insider Group

JULY 25, 2016

It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group.

Market Trends 75

Market Trends Content Marketing Marketers Marketing 75

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. MobCon 2015 – November 17 th - 18 th – Minneapolis, MN.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Content Marketing 134

Duct Tape Marketing

DECEMBER 28, 2015

Duct Tape Marketing’s Most Shared Posts of 2015 written by Alex Boyer read more at Duct Tape Marketing. 2015 was an exciting year for the Duct Tape Marketing team. Every week we feature posts from John Jantsch, the Duct Tape Marketing team, and guests from around the world.

Analytics 51

Analytics Email Marketing SEO Content Marketing 51

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. The Missing Piece of Your 2015 Marketing Budget. The Problem.

Thought Leadership 134

Thought Leadership Marketers Marketing Education 134

Adobe Experience Cloud Blog

MARCH 4, 2015

2015: The Year of Website Personalization. While the last few years have substantiated the value of content marketing, as 2015 takes off, personalization will undoubtedly be at the forefront of marketing trends. How do you incorporate web engagement into your marketing strategy?

New Markets 134

New Markets Thought Leadership Education Marketers 134

Duct Tape Marketing

FEBRUARY 23, 2017

Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right?

Content Marketing 74

Content Marketing Marketers Marketing Communications 74

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Marketing Insider Group

FEBRUARY 12, 2018

Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 By 2015, the vast majority of B2B marketers, about […]. The post Why Marketers Aren’t Using Prescriptive Analytics (But Should Be) appeared first on Marketing Insider Group.

Analytics 112

Analytics Marketers Marketing Marketing Strategy 112

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

Fashion 111

Fashion Millennials Education Content Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

FEBRUARY 17, 2021

To get your audience to engage with your brand the way you want them to, you need to go above and beyond traditional content marketing techniques. In 2015, we began seeing an uptick in interactions with online content via mobile devices. Visitors want to interact with engaging and dynamic websites. Source: Statista.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

JUNE 9, 2015

As a tech company, we always read the report closely, but wanted to share the major takeaways marketers and content marketers should be aware of. Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials.

Millennials 106

Millennials User-Generated Marketing Strategy Communications 106

Adobe Experience Cloud Blog

DECEMBER 14, 2017

With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. The most recent update occurred in 2015, which began weighting value on mobile-friendly sites. For example, if you search “content marketing” in Google, related searches include: Content marketing example.

SEO 110

SEO Finance Content Marketing Place 110

Rock Content

AUGUST 31, 2016

ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. Anni is also an award-winning writer (her script for Morton Salt’s 100th Anniversary video won Silver and Gold at Cannes in 2015).

Content Marketing 58

Content Marketing Marketers Marketing Marketing Strategy 58

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. As a content marketer, you’re paid to write those posts. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93