Martech

NOVEMBER 15, 2023

In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. The tech stack contributes to the cost of customer acquisition. Control customer acquisition costs.

Communications

Marketing Insider Group

JULY 18, 2016

According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […].

Branding

Marketing Insider Group

NOVEMBER 22, 2021

Being a Content Marketing Animal is his widely known talk from Online Marketing Rockstars 2015. In it, he discusses the lopsided emphasis marketers put on data analytics without looking closely at true value or the real customer connection. Gary Vaynerchuk. Gary Vee is not for the faint of heart, but he does know his stuff.

Content Marketing

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. So the acquisition seemed quite logical from both perspectives. Expedia had actually been powering Travelocity.com since 2013. Atlanta, Seattle and Boston.

Search Marketers

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers

Martech

MAY 16, 2022

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. We’ve also transitioned our acquisition model to using more paid advertising and online advertising. That really changed the direction of my life.”. Image provided by Apple Rose Beauty.

Transform

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.

Retail

Adobe Experience Cloud Blog

MARCH 4, 2016

billion daily active users and 934 million mobile daily active users as of December 2015, allowing companies to connect with their audience at scale. If and when Facebook opens this feature up to brands, it will act as an extension to their customer acquisition activities for any brand, from consumer to B2B.

Content Marketing

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Editor's note: This post was originally published in May 2015 and has been updated for comprehensiveness.

User-Generated

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Hootsuite (@hootsuite) February 11, 2015. It’s also a lot easier to reach out to potential clients across the world, in different time zones, and make that social media cold call. Monitor your competitors.

Social Media Marketing

Duct Tape Marketing

JANUARY 8, 2015

Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition. Think of inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

Outbound Marketing

Businesses Grow

APRIL 17, 2023

Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. It shows that Discord use among people aged 12-34 rose from 26 percent to 42 percent in one year. By comparison, more people in the age group use Discord than Twitter or LinkedIn.

Gen Z

Martech

FEBRUARY 24, 2022

The CallTrackingMetrics call tracking platform combines conversation intelligence with contact center functionality to drive more informed marketing decisions and facilitate smarter customer acquisition and communication across sales, marketing and customer service teams. Target customers. Target customers.

Analytics

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce

Customers.ai

FEBRUARY 7, 2024

Committed to transparency and integrity in the digital marketing space, Evocative Media stands out for its high-converting ad campaigns and email marketing strategies aimed at high-value customer acquisition. He’s turned Design Pickle into a global success story, with a team that’s handled over 750,000 creative requests.

Transform

Moz

SEPTEMBER 29, 2019

Guest writing for Moz in 2015 put my agency on the map. The post I wrote for Moz back in 2015 ranks for some very competitive keywords (admittedly, this was unintentional). In this case, it worked exceptionally well — we negotiated a monthly rate ($250) to tag content with a CTA and link back to Ardent's site. Tactic: Radha Beauty Oil.

Retail

CXL

JULY 21, 2022

Finally, pay attention to the KPIs and metrics that matter: Overall revenue; Revenue per visitor; Conversion rate; Customer Acquisition Cost; Customer Lifetime Value; Average order value; Active customers; Customer churn; Repeat customers. Founded in 2015, its market value has risen to $7.5

Customer

Hootsuite

FEBRUARY 12, 2015

Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Hootsuite (@hootsuite) February 11, 2015. It’s also a lot easier to reach out to potential clients across the world, in different time zones, and make that social media cold call. Monitor your competitors.

Social Media Marketing

Rock Content

APRIL 30, 2020

This results in a higher return over investment (ROI) and lower customer acquisition cost (CAC) by employing SEO. Mobilegeddon (2015) : mobile-friendly became a ranking factor. RankBrain (2015) : added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions.

SEO

Use Insider

MARCH 8, 2024

Example 1: Fashion brand increasing CLTV by 25% NA-KD is a fashion brand founded in 2015 that now boasts a presence in over 50 markets. 58% decrease in customer acquisition costs (CAC). Note: If you’re interested, click here for our detailed article on omnichannel marketing examples. For example, U.S

Customer Journey

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.

Advertising

Hubspot Marketing

FEBRUARY 8, 2024

Image Source Smile Doctors started in 2015 , and in the first few years, the brand had minimal brand recognition. Their objectives were to: reduce customer acquisition cost. Google Ads is one of the most effective marketing strategies I’ve seen dental companies use. Case in point: Smile Doctors.

Transform