Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. Loop in your customer care team. Will Instagram Drops work for my brand?

Gen Z 140

Gen Z Product Retail Millennials 140

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Marketers are focusing more and more resources on meeting people there, and it’s working out well for them and their customers. It’s an especially great place to reach Gen Z and Millennial customers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. the marketing pendulum has swung to a more organic source of testimonials: customers and employees, points out Forbes ’ Cheryl Conner. As the campaign took flight between 2015 and 2017, the company’s market share grew steadily.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. Millennials Dominate The New Workforce. More millennials are in the workforce than any other generation. Big Data Will Drive Decisions.

Millennials 106

Millennials User-Generated Marketing Strategy Communications 106

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. Get more messages from potential customers. are 50 and up.

Millennials 125

Millennials Gen Z User-Generated Marketing 125

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( Only 3 percent of Tweets about customer service issues call out the company's username with the @ symbol. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency. Greenwashing is a growing concern.

Retail 136

Retail Gen Z Fashion Millennials 136

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. billion will be spent on mobile marketing in 2013 , a figure set to roughly double to $21 billion by 2015. In the US, almost $10.5

Millennials 134

Millennials User-Generated Thought Leadership Marketing 134

Hubspot Marketing

MARCH 22, 2018

This means, if you aren’t reaching your customers online, you could be losing half of your potential revenue. It isn’t enough to post product images to your site and hope your ideal customers will find them. billion people on Facebook Messenger , it makes sense to take advantage of chatbots for marketing, customer service, and sales.

eCommerce 145

eCommerce Millennials Shipping Price 145

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. A recent study showed that only 1% of millennials said they would be willing to engage with a brand if they had a compelling ad. Make Your Customers The Hero Of Your Story.

Millennials 106

Millennials New Technology Entertainment Content Marketing 106

Hubspot Marketing

OCTOBER 11, 2023

2015 - Discord launches as an instant messaging and voice chat platform for gamers. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Many of the most popular videos are still quoted today. 2014 - Musical.ly

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Hubspot Marketing

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). Millennials are the heaviest users of voice assistants, but usage is growing across age groups.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Markinblog

MARCH 23, 2022

Wealth X and WSJ custom studios set out to crunch the numbers for us and give us a detailed report on the number of self-made billionaires in the US. According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. 62% of U.S.

Millennials 98

Millennials Education Communications Management 98

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. While video’s ability to bring in more clicks and increase leads through conversions is awesome, it also positively affects customers’ buying decisions (and your company’s bottom line). Give your audience more reasons to convert. Click To Tweet.

Fashion 112

Fashion Millennials Education Content Marketing 112

Sprout Social

NOVEMBER 28, 2016

It’s up to brands to move to social to find new customers. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. To handle the influx of incoming messages, some businesses like Amazon created separate social customer support channels.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hootsuite

DECEMBER 17, 2019

Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketing Marketers 145

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. No audience, no customers, no business.”. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Whether it’s your type on paper or not, Love Island is indisputably huge.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Hubspot Marketing

MARCH 8, 2021

Not only will you need to determine which products will be sold online and how you'll deliver them to customers, but there might also be a technological learning curve for your team. From 2015 to 2018 , Pinterest enabled brands to create Buyable Pins that allowed you to purchased pinned products directly from the app.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Marketing 145

Marketing Insider Group

SEPTEMBER 23, 2015

We scoured our archives and asked content marketers to weigh in, and here’s our list of the 32 Top Content Marketing Brands of 2015. Another lesson in relevancy and not assuming that the best way to market to girls and their (increasingly Millennial-generation) parents is with pink and sparkles. Southwest Airlines.

Content Marketing 111

Content Marketing Branding Food Millennials 111

Hubspot Marketing

JANUARY 9, 2023

One unique customization feature that stands out is the ability to sync your Apple Music or Spotify account and play a song or two for users visiting your profile. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. And finally, Hive Social is much more customizable than Twitter.

Gen Z 135

Gen Z Marketing Marketers Millennials 135

Hubspot Marketing

FEBRUARY 3, 2020

This automatically adds a greater chance of ROI and decreases friction between the brand and the customer. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Ask yourself questions like, "Which social media platforms do they use?"

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Hubspot Marketing

APRIL 9, 2024

Image Source Influencer Content Example: How a Tarte trip to Bora Bora took over TikTok Tarte, as a brand, has worked closely with influencers since 2015, with budgets for the trip getting larger over the years. Seen as “digital natives,” millennials and Gen X are often key decision-makers with purchasing power at organizations.

Advertising 116

Advertising Advertisers PR Millennials 116

Duct Tape Marketing

SEPTEMBER 29, 2016

Whether you’re a startup business building an audience or an existing brand struggling to establish a solid base of loyal customers, developing a marketing strategy that heavily emphasizes user-generated content will benefit your product one way or another. Even millennials are said to be obsessed with user-generated content.

User-Generated 78

User-Generated Branding Millennials Retail 78

Litmus

JUNE 14, 2024

The same reason that these tools are great to work with—the amount of customization and control you have as a designer—makes it difficult for someone else to pop in and add their feedback. This email, from back in 2015, captures the photo-forward, picture-perfect design trends at the time.

Millennials 100

Millennials Copywriting Email Marketing New Technology 100

Adobe Experience Cloud Blog

AUGUST 18, 2016

On average, smartphone owners spend two hours a day accessing apps and websites on their phone and pick up or glance at their phones 150-200 times a day, according to Forrester Research’s 2015 report, “Vendor Landscape: Mobile Engagement Automation Solution.” Data is Evolving.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. Wise aimed to give customers “an experience they didn't know was previously possible,” says Nilan. As they succeeded, their customers became their brand evangelists.

Marketing 136

Marketing Marketers User-Generated Social Media Marketing 136

Hootsuite

JUNE 21, 2023

Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. Throughout this post, we’ll explore what that looks like in practice for financial institutions that communicate with customers through social media. Thirteen years later, FINRA has quite a lot to say about social media.

Gen Z 122

Gen Z Communications Education Millennials 122

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Marketing Insider Group

SEPTEMBER 21, 2015

Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. It’s a worrying trend for brands who are trying to reach the millennial generation. The number of ad-block users is expected to only go up in the coming years.

User-Generated 104

User-Generated Millennials Advertising Advertisers 104

Hubspot Marketing

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. HubSpot customers host their website content through HubSpot's content management system.

eBook 145

eBook SEO User-Generated Millennials 145

Duct Tape Marketing

FEBRUARY 22, 2016

Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials. 46% of B2B researchers are millennials. In my opinion, this fact alone underscores how important organic search has become for modern marketing.

SEO 52

SEO Millennials Inbound Marketing Outbound Marketing 52

Bannerflow

SEPTEMBER 7, 2021

The way they consume and interact with media is radically different to that of Boomers and even older Millennials. Norwegian publisher, Amedia Kreativ , took interactive display advertising to the next level with its inventive and localised campaign for its customer Solberg Bil. Gen Z are the car drivers and buyers of the future.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. But that demographic balance is shifting as Facebook’s user base starts to skew older, as evidenced by the Facebook stats below. 51% of American teens use Facebook. now use Facebook.

Marketing 112

Marketing Marketers User-Generated Advertising 112

Duct Tape Marketing

JUNE 7, 2017

Customer Loyalty. Whatever the size of your business, the dream is to have a core customer base who come back to make purchases time and time again. Physical loyalty cards are inefficient (and disliked by 33% of millennials) because it’s way too easy for customers to accidentally leave their card at home.

Customer loyalty 65

Customer loyalty Millennials Digital Marketing Promotion 65

Contently B2C

AUGUST 8, 2016

A May 2015 survey from Augure and Schlesinger found that marketers’ biggest challenge is finding the right influencer. Guerlain’s national makeup artist chose custom looks for each of the seven in influencers, who then created blog posts about their experience. Virtual reality.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52