Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. The ages of those considered to be in Generation Z vary by source. What Is Unique About Generation Z? Generation Z isn’t just unique because they’re digital natives.

Gen Z

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. But they do reveal how social trends and user expectations are evolving over time. But since being founded in 2016, it has grown to more than one billion monthly active users. Eight new users join TikTok every single second !

Gen Z

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data. This practice is just wrong.

Place

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Email Marketing

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. Also on this day.

Search Marketers

Sprout Social

JANUARY 28, 2020

There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers.

Advertisers

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Video Marketing

Adobe Experience Cloud Blog

AUGUST 25, 2016

Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. These are t he top skills in-demand for content marketers today: Experience vs. Education: Settling the Debate. Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years.

Content Marketing

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Search Marketers

Content Marketing Institute

OCTOBER 3, 2018

Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Examples of commonly accepted fair use include but aren’t limited to educational purposes, criticism, and satire. User-generated content is a largely untested area.

Law

Hootsuite

FEBRUARY 24, 2020

Copyright Act judges fair use cases based on these four factors: Is it for commercial, non-profit, or educational use? A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Many brands repost user-generated content on sites like Instagram. Fair use rarely applies to social media marketing.

Social Media Marketing

Neil Patel

JULY 17, 2021

That said, here’s a rundown of the ranking factors we do know about: Page speed: Google updates with page speed might affect you if your website is slow to load because slow websites offer a poor user experience. Site design: Your website should be user-friendly and easy to navigate. Boost User Engagement. Google Penguin.

SEO

Rock Content

JUNE 29, 2020

These platforms have their own algorithms, focusing on analyzing each web page, and providing users relevant results. If you pay attention, you will notice that all criteria used by Google to rank pages are based on user satisfaction. Remember that the focus of the whole strategy should be the user experience.

SEO

Sprout Social

NOVEMBER 8, 2016

Did you know users spend an average of 50 minutes on Facebook every day? Facebook purposefully places users’ most sought-after content at the top of their feeds. Sun Tan City had a goal of generating more followers and impressions on Facebook while managing more than 500 incoming messages each day. Just how much?

User-Generated

Search Engine Land

APRIL 11, 2023

Sometimes, a user wants to hear from others who have used the product or service rather than reading content from a licensed professional. Google Business Profile posting By regularly posting on Google Business Profile (GBP), an organization connects directly with users who want to understand the company’s day-to-day culture.

SEO

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketers

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. White House Uses SEO To Spread The Word 2015: Neither Google nor Bing were showing direct answers.

Search Marketers

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. Discord boasts over 100 million active monthly users, and its growth shows no signs of dwindling. There are five main categories: music education science and technology entertainment gaming. Discord users are predominantly younger adults and teens.

Communications

Search Engine Land

JUNE 6, 2024

This allows Google to assess each related entity and gives Google confidence in the brand, so it awards each entity a kgmid , and a place in Google’s Knowledge Graph – the cornerstone of search and generative AI. It interacts openly and clearly with users and clients web-wide. Is that entity trustworthy?

SEO

Hubspot Marketing

AUGUST 4, 2022

For many businesses, portraying themselves as industry leaders is essential to generating leads and gaining credibility. The reality is, you can still have professional, educational or even highly technical content that still incorporates a fun, caring, or engaging tone. If your company is B2C, strike an emotional chord.

Branding

Sprout Social

NOVEMBER 15, 2016

When building an online presence, you’re really focused on generating awareness and driving organic reach. Make sure your team is sharing the right information by educating them on your company’s history, products and goals. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5

Transform

Search Engine Land

NOVEMBER 9, 2023

However, I’ve had the opportunity to meet several of these individuals at SEO conferences, such as SMX, which I attended three times in 2011, 2013, and 2015. Educate the client about what SEO is: SEO companies need to educate their clients about SEO’s impact on their digital assets, making them aware of the value it adds.

SEO

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 1. There are 1.9

Marketing Strategy

Hubspot Marketing

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Advertisers only pay when a user watches the ad for at least 30 seconds or until the end of the video or if the viewer takes an action, such as clicking on a call-to-action.

Advertisers

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers

Sprout Social

JUNE 7, 2016

Direct Messages (DM) : These are private messages sent from one Twitter user to another. They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Twitter’s 140-character limit no longer applies to DMs. This metric is desktop-only.

User-Generated

Hubspot Marketing

JUNE 2, 2020

This is why we recommend using HubSpot's Make My Persona generator (as well as HubSpot's persona templates ) to simplify the process of creating different personas. In general, companies may have the same, or similar, categories for their buyer personas (e.g. Describe your educational background. Use your referrals.

User-Generated

Hubspot Marketing

MAY 1, 2017

It was an effort to reach millennials , in which each bottle contained one of the most popular first names assigned to that generation. In 2015, Adam Pasick penned a story for Quartz explaining the “magic” behind Spotify’s “Discover Weekly”: A curated playlist of tracks that it thinks a given user will like. 5) Spotify.

Personalized Marketing

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Track and measure every piece of customer data your content generates, advises @Casandra_Camp Click To Tweet.

Retail

Marketing Insider Group

SEPTEMBER 21, 2015

Based on the latest study by Adobe and PageFair, there are approximately 200 million monthly active users of ad-block software globally. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. Mobile Ads Are Next.

User-Generated

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Could you host an event or an Instagram Live where you chat with a thought leader your users would care about?

Gen Z

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. It currently has about 196 million active monthly users.

Gen Z

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Analytics

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. I didn’t even hesitate to fill in my birthday for this fun avatar generator. So what might these incentives look like?

Thought Leadership

Chief Martec

FEBRUARY 20, 2024

Wow, a decade of hundreds of martech stack slides: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. This year, I’d love to see two things: First, where is generative AI being used in your stack? Idea generation? And everybody in martech and marketing operations looks forward to the annual Stackie Awards.

B2C

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Given her team’s responsibility for lead and demand generation, she knew basic awareness was not sufficient. Authors and academics tend to produce books, keynote presentations, educational materials, popular blogs, videos , etc. Set a clear goal.

Influencer Marketing