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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb.

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Join the Big League: 7 Reasons to Go Digital with Your Advertising

Adobe Experience Cloud Blog

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. It’s an especially great place to reach Gen Z and Millennial customers. internet ad revenues hit a record-breaking first-quarter-high in 2015, and the numbers continue to climb.

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11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]

Hubspot Marketing

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Pro Tip: Fandom content as well as niche products and clothing lines typically do well on the platform.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

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Why leaked secret documents point to the future of social listening

Businesses Grow

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. Discord was introduced in 2015 as a chat application people could use to communicate with one another while playing online games. The Future of Social Listening Gen Z consumers are no longer toddlers.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Success starts with transparency. Sustainability is here to stay.

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