Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Just as TikTok was once merely “the dance challenge app”, Discord was launched in 2015 as a niche app for the gaming community. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. are 50 and up.

Millennials 122

Millennials Gen Z User-Generated Marketing 122

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. It’s undeniable that many of the contestants do go on to promote all sorts of brands on their Instagram feeds.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. So, if G-Fuel were to promote its drinks as "official Super Bowl beverages," it would infringe upon this trademark. The ad was appropriately titled, "Band of Brands:". Consider influencer marketing.

Gen Z 144

Gen Z Advertisers Advertising Energy 144

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. My marketing is not just about promoting Diversability.

Gen Z 110

Gen Z Branding PR Marketing 110

Bannerflow

SEPTEMBER 7, 2021

Gen Z are the car drivers and buyers of the future. Promoting the Ford Mustang Mach-E, Ford’s flagship electric vehicle, the ads allow the viewer to personalise their new car for themselves. In a bid to shake up their image and appeal to a younger demographic, Chevrolet launched their #BestDayEver campaign in 2015.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Spiralytics

JULY 31, 2024

Many have become social media stars, connecting with fans and promoting brands in creative ways. followers) Since winning Miss Universe in 2015, Pia Wurtzbach has become an actress, author, entrepreneur, fashionista, UNAIDS ambassador, and endorser for brands like Jollibee and Creamsilk. followers) TikTok: @marianrivera (8.6M

Food 52

Food Gen Z Entertainment Fashion 52

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Over 2 hours a day , in fact, which is 30% more time than in 2015. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? 5 steps to promote your business on social media.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. What this means for 2022: People love free things, and that’s not going to change anytime soon (as evidenced by the number of brands promoting freebies during a pandemic year).

Gen Z 143

Gen Z User-Generated Millennials Shoppers 143

Hubspot Marketing

AUGUST 18, 2022

The release of "Star Wars: Episode VII The Force Awakens" in 2015 was no exception. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 13, 2021

As has been the case since the latter half of 2015, roadside locations accumulated the largest amount of revenue across all digital OOH environments in the second quarter, at above £80 million. percentage points since 2015, according to Scopen’s Agency Scope UK 2021/22 report published in partnership with WARC.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

MAY 10, 2022

Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Whirlpool earned the #2 spot in the Ad Age-Harris Poll Gen Z brand tracker , which ranked brands making the most progress among ages 18-24 during Q1 of 2022. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

Gen Z 137

Gen Z Branding Law Transform 137

Buffer Marketing

DECEMBER 20, 2023

The first teaser which masterfully integrated themes from the game, generated over 57 million organic views in 72 hours, making it HBO’s most-watched teaser of all time.   All of the promotion on social media led to a smashing success, making The Last of Us the most successful case of a video game making the leap to a show.

Gen Z 130

Gen Z 2023 Trends User-Generated Social Media Marketing 130