Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). Below are three steps Wise took to build a product that won users.

Marketing 127

Marketing Marketers User-Generated Social Media Marketing 127

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Adobe Experience Cloud Blog

AUGUST 29, 2016

That kind of high-value link building from influencer marketing can be difficult to land with out social media. Clicks: Social media posts that generate traffic to your site may or may not end in conversions, but you do know that the content you posted to social—the image or the teaser text, etc.—spoke spoke to your audience.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. billion active users on YouTube. billion active monthly users logging into YouTube. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Marketing Insider Group

JUNE 8, 2015

Social Media Examiner (@ smexaminer ) is nailing the social media aspect of content marketing. Their top post generated almost 18,000 social shares with 20 Social Media Marketing Tips From the Pros. Mark Schaefer’s {Grow} has been helping marketers for a while as well. Photo Credit: Flickr user aafromaa.

Content Marketing 112

Content Marketing Non-Profit Thought Leadership Inbound Marketing 112

Hubspot Marketing

APRIL 9, 2024

Influencer Marketing "30% of brands already work with influencers/creators, and 42% plan to begin this year." ( HubSpot Instagram Marketing Report ) Influencer content is predicted to have a high ROI in 2024 , so it makes sense that more brands plan to work closely with creators.

Advertising 98

Advertising Advertisers PR Millennials 98

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. WordPress users create an average of 70.5 In this content landscape, social sharing alone won’t push content enough to generate business value. The average fell from eight in 2015 to just four in 2017. million blog posts per month.

Promotion 111

Promotion SEO Content Marketing User-Generated 111

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. How to build an ecommerce marketing strategy

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for. Only 0.78% of users access a link on the second page of results. Best of all?

SEO 81

SEO User-Generated Digital Marketing Communications 81

Duct Tape Marketing

SEPTEMBER 15, 2017

billion global mobile internet users as at August 2017, and the number of people who surf the internet from mobile is growing. Generate the best-performing campaigns as your customer’s experience (CX) means a lot! Thus, marketers should be ready to opt other ways to grab audience’s attention. The bottom line? There are 3.5

Advertising 66

Advertising Advertisers Promotion Marketing 66

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. For starters, the number of social media users worldwide grew by 13.2% Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Not sure how to get started? Celebrate special occasions.

User-Generated 145

User-Generated Transform Health Promotion 145

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats. Gen Z is 20.67% of the U.S.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Marketing Insider Group

JULY 1, 2020

So, if you can weave together the endless list of possible content choices and channels, with the strategy that speaks to your audience in the voice of your brand, you know exactly what content marketing is and how to make it grow your business. . Why Content Marketing Is Important. Marketing automation. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Neil Patel

AUGUST 18, 2021

The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Without further ado, here are eight proven ways to monetize a blog that generates fewer than 1,000 visitors per day: 1. Bryan Harris launched his second online course to 22,000 email subscribers and generated $511,466 in invoiced sales.

eBook 145

eBook User-Generated B2C Promotion 145

Duct Tape Marketing

APRIL 2, 2025

AI in marketing is powerful, but limited. Tools like ChatGPT can support email marketing and content creation, but they cant replace real brand relationships. Employee advocacy beats influencer marketing. Omni-channel marketing is essential. Your objective as a business needs to be to generate more revenue, right?

Marketing 71

Marketing Marketers Branding Communications 71

Sprout Social

MAY 10, 2022

Square secured the #1 spot on the Harris Poll by teaching Gen Zers how to become entrepreneurs through influencer marketing. Square’s brand marketing shines on TikTok as well. Planters is a great example of how brand marketing is a long game. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

Gen Z 137

Gen Z Branding Law Transform 137