Hubspot Marketing

JANUARY 21, 2019

What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Easier said than done, right? A large contributor to the company's explosive global success?

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. What are you building? Click To Tweet.

Content Marketing 101

Content Marketing Transform Marketing Marketers 101

Adobe Experience Cloud Blog

JUNE 22, 2015

The manufacturer could market this app as a niche tool for workers, contractors, and architects, beyond the scope of its own customer base. Obviously, the app can be used to promote the insulation products of the manufacturer, and the app could even indicate the savings for one specific project compared to competitors.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 130

Finance Place New Markets Shipping 130

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 130

Finance Place New Markets Shipping 130

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Duct Tape Marketing

JUNE 7, 2017

In the final months of 2015 and beginning of 2016, more than 50% of online purchases were being made on smartphones and tablets. That opens up all sorts of tricky new marketing channels like App Store optimization, mobile app promotion and effectively highlighting your app’s existence on-site. Mobile is the future.

Customer loyalty 47

Customer loyalty Millennials Digital Marketing Promotion 47

Marketing Insider Group

NOVEMBER 8, 2011

In the New Marketing Accountability , I emphasized the need for all marketers to be accountable for results. I challenged marketers to measure their ability to: Drive revenue. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. How long does it take?

Telemarketing 77

Telemarketing Outbound Marketing Direct Mail Marketing 77

Hubspot Marketing

APRIL 1, 2018

Think it's easy to create a whole new market for your product? The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. Always: #LikeaGirl.

Advertising 145

Advertising Advertisers Product Branding 145

Neil Patel

OCTOBER 25, 2020

According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. Take Google, for example. And this was the case with Google.

Market Research 136

Market Research Marketing Marketers Analytics 136

Content Marketing Institute

JULY 18, 2018

The lead account director for the content agency sidled up to the content marketing director and congratulated him. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The content marketing director smiled. “I The content marketing director desperately pleaded his case.

Content Marketing 64

Content Marketing CMO Thought Leadership Marketing 64

Hootsuite

SEPTEMBER 30, 2019

Brands can use Mini Programs to offer special promotions, share games, and even recreate apps they offer outside of the platform. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts. Mini Programs.

Transform 111

Transform Marketing Marketers Finance 111

Adobe Experience Cloud Blog

MARCH 9, 2015

This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more.

PR 132

PR Thought Leadership B2C Food 132