Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. 2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. Search Is Number One Content Discovery Tool For Mobile Users.

Search Marketers

Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live 2016: The desktop carousel test simulated mobile. Others should focus on building good products, too.”

Search Marketers

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. An Open Letter to Paid Search Networks.

Search Marketers

Search Engine Land

MARCH 25, 2023

Google Testing Removing Line Separator Between Search Ads & Organic Search Results 2015: Google was testing removing the divider between the ads and free listings in the search results. Bing Ads Launches Product Ads In U.S., Would it lead to more searcher confusion?

Search Marketers

Search Engine Land

MARCH 3, 2023

At the time, Sandberg was Google’s vice president of global online sales and operations, responsible for online sales of its advertising and publishing products. Google Ads API now out of beta, v0 will sunset April 30 2019: The production-ready v1 of the Google Ads API was available and ready for use.

Search Marketers

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3.

Search Marketers

Search Engine Land

FEBRUARY 19, 2023

Google says no algorithm changes in new deal to demote pirated content in UK search results 2017: Google and Microsoft Bing agreed to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers

Search Engine Land

MARCH 5, 2023

More ‘shoppable ads’ coming to Google Images 2019: The sponsored images highlighted products that, when moused over, revealed brand, price and other details. Voice gaining on mobile browser as top choice for smartphone-based search 2019: Since 2018, voice had become more users’ first choice for mobile search.

Search Marketers

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S.

Search Marketers

Search Engine Land

JANUARY 26, 2023

What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. Download Legacy PLA Product Target Data Prior To March 23 2015: If advertisers wanted to keep a record of that older data. How Search-Like Are Social Media Sites?

Search Marketers

Search Engine Land

FEBRUARY 4, 2023

” Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place 2020: The subscription-based product could also be used to identify review trends across sites. As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? It simply knew it was reported as an infringement.

Search Marketers

Search Engine Land

MARCH 15, 2023

Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad 2017: Appeared to be the first-ever commercialization of Google’s home assistant product. Google Now To Get API So All Developers Can Integrate Their Content 2015: This would allow any app developer or publisher to integrate with the service.

Search Marketers

Search Engine Land

MARCH 1, 2023

Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling , published March 3, 2015 (“Yahoo turned 20 yesterday…” i.e., March 2 ) Well, on March 2, 2005, Yahoo celebrated its 10th birthday by giving away a free scoop of Baskin-Robbins ice cream.

Search Marketers

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back.

Search Marketers

Search Engine Land

JANUARY 15, 2023

Google Still Doing At Least 1 Trillion Searches Per Year. 2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. Google’s Knowledge Graph May Show For 25% Of All Search Queries. 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

Search Marketers

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. Twitter planned to test a self-serve ad product later that year.

Search Marketers

Search Engine Land

JANUARY 8, 2023

2015: Google finally seemed ready to launch its long-anticipated comparison site for car insurance. Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google. 2015: An analysis showed a gradual but continual losses back to Google, and Yahoo’s share of Firefox 34 clicks dropped from 43% (Dec. 10) to about 36 percent.

Search Marketers

Search Engine Land

MARCH 2, 2023

Google will not build or use alternate identifiers to track users across the web 2021: Google reiterated that its products would use Federated Learning of Cohorts to enable advertisers to target audiences. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Engine Land

FEBRUARY 5, 2023

Also on this day Happy 15th birthday to Google Maps, the company’s second most important product 2020: Google introduced a refreshed version of its app for Android and iOS with some new features. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Search Engine Land

FEBRUARY 3, 2023

Filter, sort, bulk manage product groups in Microsoft Shopping soon 2020: Scripts were also coming to Shopping campaigns in Microsoft Advertising. Bing doesn’t show ads for queries around Super Bowl commercials, while Google does 2019: The company’s primary goal was not to drive revenue and chose not to monetize search results.

Search Marketers

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. ” Read about it in Now we know: Here are Google’s top 3 search ranking factors. It is content.

Search Marketers

Search Engine Land

FEBRUARY 13, 2023

Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors.

Search Marketers

Search Engine Land

FEBRUARY 26, 2024

The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. In addition, Google pays Apple advertising revenue – which is one of the search engine’s biggest costs. Justice Department.

Advertisers

Search Engine Land

NOVEMBER 17, 2023

OpenAI will begin its search for its next permanent CEO, the company said. Search marketers were shocked to learn of Altman being forced out of OpenAI, the company behind the extremely popular generative AI tool ChatGPT, which launched less than a year ago on Nov. What’s next? Why we care. 30, 2022.

Non-Profit

Martech

MAY 1, 2024

We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen. Under the new name, Conversica, the company expanded to other industries in 2015.) Marketing automation is powerful,” said Kaskade.

Customer Journey

Search Engine Land

OCTOBER 5, 2023

Search marketers have long speculated that Google intentionally complicates SEO to boost ad sales revenue. ” Get the daily newsletter search marketers rely on. On 8 May 2015, Mueller was asked by a marketer if Google makes SEO harder to boost ad revenue. Why we care. SUBSCRIBE See terms.

Price

Search Engine Land

NOVEMBER 6, 2023

The commission alleges that sellers are now required to pay for advertising to reach Amazon’s large online shopper base, resulting in less relevant search results and higher-priced products for shoppers. By inundating its search results with paid ads, Amazon guides shoppers towards pricier products.

Price

Search Engine Land

APRIL 11, 2023

Sometimes, a user wants to hear from others who have used the product or service rather than reading content from a licensed professional. They want to know they’ll receive quality products or services without hassle. Get the daily newsletter search marketers rely on. Experience: How are you doing?

SEO

Adobe Experience Cloud Blog

AUGUST 29, 2016

If someone searches “marketing automation,” for example, does he want to learn what the term means or does he want to buy software? Google aims to deliver the best results for every search, which means they are heavily invested in understanding user intent. Social Media Can Be an Amazing User Intent Research Tool.

SEO

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Increased productivity.

Digital Marketing

Search Engine Land

JUNE 14, 2023

Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. Get the daily newsletter search marketers rely on.

SEO

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Custom content influences 61% of consumers ( Dragon Search Marketing ).

Inbound Marketing

Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.

SEO

Search Engine Land

NOVEMBER 29, 2023

Dig deeper: 3 key trends reshaping YouTube marketing today Get the daily newsletter search marketers rely on. This included “ Monty the Penguin ” in 2014, “ Man on the Moon ” in 2015, “ Buster the Boxer ” in 2016, and “ The Boy and the Piano ” in 2018. out of 10. The LEGO Group Holiday Hero ,” with a CES of 7.55

Shoppers

SMA Marketing

MAY 20, 2022

As of January 2015, more than 23.3% Apple has always been known for its products and designs. 2015 - Growth-Driven Design. As of December 2015, there were more than 935,000,000 websites published as a part of the world wide web. of the CMS market, powering 41.4% of the top 10 million websites now use WordPress.

COS

Search Engine Land

AUGUST 29, 2023

In 2015, I joined what was a very small SEO team. Challenges with scaling Ultimately, the challenges of scaling an SEO team boil down to changes in the quality of your “three Ps”: people, process and product. Product : Growth often means less flexibility in your product offering. SUBSCRIBE See terms.

SEO

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques. In 2015, 14.8

Gen Z