Content Marketing Institute

DECEMBER 5, 2017

Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Education 111

Education Marketing Strategy Branding Energy 111

Buffer Marketing

MARCH 1, 2024

And they make our Content Marketing team happy too.)” All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories. There are tons of new ideas and connections sparked during the retreat that can lead to exciting projects and results.”

Logistics 21

Logistics Energy Food Communications 21

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. 7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. Content marketing and media production.

Transform 123

Transform B2C Finance Affiliate Marketing 123

Rock Content

OCTOBER 17, 2016

As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Here’s a list of things to avoid: Writing a script without checking in with your content marketing team.

Product 108

Product Product Marketing Price Management 108

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Marketing As An Agency. Joe Pulizzi is often called the godfather of content marketing, and it’s for a good reason. Product Innovation.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Animalz blog

MARCH 13, 2025

Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. ” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure in response to AI. And then 3.5

Transform 62

Transform Thought Leadership Content Marketing Copywriting 62

Animalz blog

MARCH 25, 2025

They’ve uncovered unexpected complexity in the seemingly simple problem of AI content generation, requiring eighteen months of work to take models from “can do something ” to “creating on-brand, production-grade outputs.” Um, in part because [00:28:00] we got product market fit with content marketing.

User-Generated 67

User-Generated SEO Thought Leadership Customer 67

Rock Content

NOVEMBER 17, 2020

I say this based on the results we achieved with our Spanish-language content, focused on the international market. Through constant growth, the blog became the best place to prove our Content Marketing knowledge daily. Thus, we must position Rock Content as a strong example of the value we add to the market.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Hubspot Marketing

AUGUST 9, 2018

But the marketing job market is increasing faster than anyone expected. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Content Marketing.

PR 144

PR Non-Profit Marketing Marketers 144

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Gen Z 126

Gen Z User-Generated SEO Thought Leadership 126