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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 124
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How Georgia-Pacific uses retail media networks to reach customers

Search Engine Land

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116
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The Ultimate Guide to Relationship Marketing

Hubspot Marketing

Alternatively, American Express discovered retained customers buy more often and spend more than newer customers -- they've seen your worth and they're invested loyally in your brand, so it makes sense they're willing to turn to your business for their needs, again and again. Provide personalized, customer-focused service.

Food 145
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This day in search marketing history: January 29

Search Engine Land

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.

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Grow Your Business With Facebook Marketplace: Guide + Tips

Hootsuite

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Facebook Marketplace is a powerful tool for any retail business. List retail inventory. Use Facebook Marketplace to list all your store’s retail inventory. Show inventory for retail items, vehicles, and event tickets.

Shoppers 145
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This day in search marketing history: January 15

Search Engine Land

2016: In addition to recent searches, Google inserted a “What’s Hot” and “Nearby” option in the pull-down menu. 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. . percent in December 2013, to 67.3

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How to Optimize Google My Business and Leverage It for More Sales

Neil Patel

56% of local retailers haven’t claimed their free Google My Business account. When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing.