Adobe Experience Cloud Blog

DECEMBER 15, 2016

2017 will be about marketers understanding how to work with search engines to deliver the content users really want. Use them strategically as you plan and craft content: Gather the FAQs for your industry, product, and brand. Update Your SEO Keyword Strategy for 2017. Keywords Rely on “User Intent”.

Logistics 134

Logistics Thought Leadership SEO Communications 134

Sprout Social

NOVEMBER 21, 2016

To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. This post A Complete Calendar of Hashtag Holidays for 2017 originally appeared on Sprout Social.

Promotion 111

Promotion Branding New Markets Product 111

Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. In May, Amazon introduced its newest product— Echo Show —the first smart speaker with a built-in screen.

CMO 113

CMO SEO B2C Thought Leadership 113

Marketing Insider Group

APRIL 11, 2017

The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Affiliate marketing is one of the oldest methods of making money for online marketers all over the world.

Affiliate Marketing 83

Affiliate Marketing Marketing Marketers Product 83

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Hubspot Marketing

NOVEMBER 16, 2022

Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. The closed deal automatically triggered a new project in ClickUp, your workplace productivity and collaboration software. We were early adopters on both platforms — HubSpot in 2013 and ClickUp in 2017.

Product 89

Product CMO CRM Management 89

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. We’ll discuss tips and tricks for referencing past conversations and dive deeper into how a social CRM can help your team reach its 2017 business goals. January 11, 2017: Social Media Trends for 2017.

CRM 64

CRM User-Generated Social Media Marketing Education 64

Marketing Insider Group

JULY 18, 2017

Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. You must have […].

Influencer Marketing 74

Influencer Marketing Marketing Marketers Product 74

Search Engine Land

APRIL 12, 2024

Following Snapchat’s footsteps, Meta’s Instagram Stories expanded vertically, introducing its ad placements in early 2017 after some initial tests in August 2016. In 2017, vertical video gained traction with the launch of Facebook Stories. Product demonstration. Top Regrets (reverse psychology). Talking head.

Advertising 106

Advertising Advertisers Transform User-Generated 106

Sprout Social

JANUARY 19, 2017

We’re thrilled to share that Sprout Social has been named to G2 Crowd’s “Best Software for Marketing Teams” list for 2017, an honor we believe reflects our commitment to making social media marketing an inclusive, collaborative effort. Since 2014 G2 Crowd has annually released a “Best Software” list based on reviews.

Social Media Marketing 63

Social Media Marketing Communications Product Management 63

Sprout Social

JANUARY 29, 2017

It’s hard to believe that we’re days away from February 2017! February 1, 2017: Managing Social Media on the Go. Sprout Product Focus: Mobile App. February 8, 2017: How to Grow Your Business. February 15, 2017: Discussing Marketing Success With Evernote. February 22, 2017: Creating a Good Video.

Social Media Marketing 50

Social Media Marketing Management Place Product 50

Marketing Insider Group

JANUARY 17, 2017

As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. The post 11 Expert CSR Predictions for 2017 appeared first on Marketing Insider Group. Successful brands are moving toward greater transparency and accountability to […].

Millennials 55

Millennials Education Product Branding 55

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Adobe Experience Cloud Blog

SEPTEMBER 7, 2018

Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time. Your time is finite.

Product 117

Product Thought Leadership Energy Entertainment 117

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. That’s set to grow to 6 billion by 2017. billion 2017 1.66 Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027.

Communications 102

Communications Product Marketing Marketers 102

Sprout Social

MARCH 1, 2017

Sprout Product Focus: Smart Inbox. Join us for our chat and mark your calendars for Thursday, March 16, 2017 at 4 p.m. This post #SproutChat Calendar: Upcoming Topics for March 2017 originally appeared on Sprout Social. None of the discussions catching your eye? Wednesday, March 1: Listening vs. Monitoring on Social Media.

Social Media Marketing 58

Social Media Marketing Market Trends Marketing Strategy Branding 58

Duct Tape Marketing

JANUARY 20, 2017

5 Local SEO Mistakes to Avoid in 2017 written by Guest Post read more at Duct Tape Marketing. As you begin to gear up for a successful 2017 for your business, one very important thing you need to address is your local SEO. 60 percent of American adults search for local product and service information.

SEO 69

SEO Place Management Product 69

Marketing Insider Group

MAY 2, 2017

Or maybe you’d love a little productivity boost so you can finally make a dent in your to-do list? The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer. The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on Marketing Insider Group.

Marketing 50

Marketing Marketers Management Product 50

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. — Evernote (@evernote) February 15, 2017. Managing Your Content Calendar.

Product 53

Product Social Media Marketing Marketing Marketers 53

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6% I disagree.

Non-Profit 136

Non-Profit User-Generated SEO Analytics 136

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. So what are the tricks to be on the crest of a wave in 2017? In 2017, the ability to study the actual problems of the audience and solve them is paramount. Behavioral Factors as Litmus Test for Your Website.

Content Marketing 68

Content Marketing Copywriting SEO Marketing 68

Jeff Bullas

NOVEMBER 22, 2022

The user experience is so important because it is the gateway between person and product. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure.

Product 278

Product Customer Branding Marketing 278

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail User-Generated SEO PR 40

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” As I’ve viewed product demos in RFPs and talked with clients, I’ve seen something promising: Companies are improving how they give you access to data for insights. The answer is, sadly, not much.

Email Marketing 122

Email Marketing User-Generated Marketing Automation Platform Customer 122

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 68

Digital Marketing Product Customer Marketing 68

Ariyh

SEPTEMBER 11, 2023

Previous insight: Show products next to the problem they solve (more insights here ) People like and trust a product more when it’s marketed with credible tactics Channels : Marketing strategy | Marketing Communications | Ads | Messaging For : B2C. charging for returns, comparing the product to a jewel).

Manufacturing 114

Manufacturing Transform Price Marketing 114

Hubspot Marketing

OCTOBER 4, 2023

Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 109

Gen Z Branding Advertising Advertisers 109

Duct Tape Marketing

MAY 11, 2017

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing. Chances are you have more SEO opportunities than time in 2017. Even if your website is already responsive, you can’t avoid continued mobile optimization in 2017. 1 – Optimizing Mobile SEO & User Experience.

SEO 49

SEO eCommerce Product Marketing 49

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 91

Search Marketers Real Estate Retail Marketing 91

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Search Marketers 88

Search Marketers Pharmaceutical Price Marketing 88

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. But who knows if the person in that job is involved in buying your particular product or service? But, as I like to joke, “A persona doesn’t have a phone number.”

CRM 87

CRM Finance User-Generated Traditional Marketing 87

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. In 2017, 19.8 In 2017, the Andrianos family launched the Hercules Candy YouTube channel, which offered viewers a behind-the-scenes look at how treats like strawberry lemonade hard candy were made. In 2015, 14.8 trillion views. In 2016, 18.1

Gen Z 126

Gen Z Millennials Marketing Marketers 126

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 130

Search Marketers Shoppers SEO Marketing 130

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. We also use several of these for managing our ecosystem.

Transform 118

Transform Manufacturing Finance eCommerce 118