Marketing Insider Group

DECEMBER 26, 2017

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). Inspired Life in Greece – Dena Argyropoulou (September 2017).

Finance 101

Finance Promotion Product 101

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Millennials 112

Millennials Advertising Advertisers Influencer Marketing 112

Sprout Social

NOVEMBER 21, 2016

Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. Don’t be a brand that hijacks a hashtag holiday and promotes content that has nothing to do with your brand or product. Is the Correct Hashtag Being Used?

Promotion 111

Promotion Branding New Markets Product 111

Sprout Social

JANUARY 30, 2017

In this even newer world of social content promotion, you have to work with surgical touch. In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Take advantage of this unique space by promoting some of your more creative content. Create Context With Stories. ForçaBarça !

Promotion 105

Promotion Branding Marketing Marketers 105

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 59

Promotion Fashion User-Generated Entertainment 59

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 91

Search Marketers Real Estate Retail Marketing 91

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. Promoting a site : Google also compressed this section while linking out to Google for Creators, as they have a more detailed guide on this topic. This version is about half the size of the second version and is primarily written for people who are SEO newbies. What changed.

SEO 132

SEO Promotion Place Management 132

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. So what are the tricks to be on the crest of a wave in 2017? In 2017, the ability to study the actual problems of the audience and solve them is paramount. Behavioral Factors as Litmus Test for Your Website.

Content Marketing 68

Content Marketing Copywriting SEO Marketing 68

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6%

Non-Profit 136

Non-Profit User-Generated SEO Analytics 136

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail User-Generated SEO PR 40

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. 2009: Twitter was promoting Twitter Search. Twitter Adding Advertisements?

Search Marketers 98

Search Marketers Marketing Marketers User-Generated 98

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. by Patrick Stox.

Search Marketers 115

Search Marketers Marketing Marketers SEO 115

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 130

Search Marketers Shoppers SEO Marketing 130

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2017: 17 link resolutions for 2017 by Julie Joyce. 2017: Local SEO is about so much more than tools by Greg Gifford.

Search Marketers 96

Search Marketers Advertising Advertisers Marketing 96

Rock Content

APRIL 12, 2018

Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. The post ion interactive GM Mary Ward Promoted to CMO of ScribbleLive appeared first on ScribbleLive.

CMO 40

CMO Promotion Management Customer 40

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Microsoft Advertising blocks 1.6

Search Marketers 90

Search Marketers Marketing Marketers User-Generated 90

Search Engine Land

JANUARY 5, 2023

2017: Google said, starting Jan. Surprise: Google’s Home Page Promoting Nexus One. 2010: The promotion was found under the search box and read: “Experience Nexus One, the new Android phone from Google.”. 2017: The importance of local authenticity by Brian Smith. Google Loses French Lawsuit Over Google Suggest.

Search Marketers 95

Search Marketers Law Marketing Marketers 95

Ariyh

SEPTEMBER 11, 2023

Can be tested for B2B Research date : January 2017 📈 Recommendation Favor marketing tactics that are highly credible (e.g. Journal of Consumer Research (January 2017) 🏫 Researchers Mathew S. guarantees, 3rd party certifications, expert endorsements). Avoid tactics that people may be skeptical of (e.g. Kent Grayson.

Manufacturing 114

Manufacturing Transform Price Marketing 114

Search Engine Land

JANUARY 4, 2023

2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. 2017: Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits by Aleyda Solis. by Jacob Baadsgaard. by Wesley Young.

Search Marketers 110

Search Marketers User-Generated SEO Marketing 110

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. AMP rolling out to 1 billion more people in Asia 2017: Baidu, Sogou and Yahoo Japan were adopting the mobile framework.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Advertising Advertisers 105

Search Engine Land

JANUARY 24, 2023

Marin: Search CPCs outpaced spend growth in Q4 2017 2018: Mobile search click costs increased by 25% year over year. Google Promotes Boost To All Of U.S., Now they can mute those, too 2018: Google announced more options for users to control the kinds of ads they see. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs.

Search Marketers 130

Search Marketers SEO Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 28, 2023

Research from Built In actually reports that “Executive teams with high ethnic diversity are found to be 33 percent more likely to perform above EBIT margins as of 2017.” Embracing DEI&B: Catalysts for a Progressive Workplace The consequences of this lack of diversity go far beyond just a need for representation.

Law 99

Law Transform Promotion Management 99

Search Engine Land

MARCH 9, 2023

Search in Pics: Android ice sculpture, AMP team & cloud balloons 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 110

Retail Tentpole Shoppers PR 110

Martech

MARCH 28, 2023

A video promoting skin lotion, for example, is more likely to trigger the release of oxytocin if it shows another person applying the lotion to someone instead of simply showing the bottle itself. Researchers concluded that advertisements involving emotional content related to a connection with another person are particularly potent.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Ariyh

DECEMBER 19, 2022

Ariyh doubled in size (~7,500 to over 15,000 subscribers), we crossed 150 research insights, and Ariyh’s Science-based Playbook of Pricing & Promotions just crossed $10,000 in revenue and 462 sales! On the other hand…: Enhancing promotional effectiveness with haptic cues. Journal of Interactive Marketing (August 2017).

B2C 52

B2C Transform eCommerce Retail 52

Search Engine Land

JANUARY 19, 2023

Former Google search chief Amit Singhal joins Uber 2017: Singhal became a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Bing’s New Ad Campaign: Bing Is For #Doing 2012: Rather than promoting the idea of making decisions, the new campaign was about people doing interesting things.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. This interview has been edited for clarity and length.

Transform 104

Transform New Technology SEO Digital Marketing 104

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 “Skip the stores on Friday and watch us live for secret promotions only being offered to you, our MeUndies Fans,” they teased in the event promo. responses, 21K retweets, and over 60K likes.

User-Generated 108

User-Generated Price Retail Marketing 108

Duct Tape Marketing

APRIL 22, 2021

Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft. 14:06] How do you walk the line of promoting your community involvement, but also maybe feeling a little self-serving in the process? [16:24]

PR 95

PR Management Promotion Marketing 95

Search Engine Land

FEBRUARY 6, 2023

Bing rejected 130M ads in 2016, including 17M tech support scam ads 2017: Advertisers attempting Phishing attacks and pushing counterfeit goods continued to try to evade detection. Yahoo Adds Featured Search Builder Sites Box 2007: Yahoo added a box to the home page in order to promote user-generated search sites. Here’s why.

Search Marketers 91

Search Marketers SEO User-Generated Marketing 91

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. For example, small businesses can use YouTube to promote their products and services. According to statistics, as of September 2017, YouTube had over two billion active users. You can create videos that promote your company or product in a positive light.

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Rock Content

JANUARY 3, 2024

Since Kristallnacht is prominent on the German calendar, the bot promoted it. Inappropriate News-Jacking Part 1: Pepsi In 2017, amidst a rise of protests across the U.S., Thank your market leader for establishing a market, and then promote what makes you different. You will attract a different audience and can build on that.

Marketing 74

Marketing Marketers Retail Social Media Marketing 74