Remove 2017 Remove Analytics Remove Customer Journey
article thumbnail

The B2B customer journey is set on a digital track

Martech

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

article thumbnail

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Ask yourself: Do we have enough direct knowledge of our audience to create personas and journey maps? Try a Customer-Journey Map [Template].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

Analytics 113
article thumbnail

Top Ten Results From The CMO Survey – August 2019

The CMO Survey

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130
article thumbnail

10+ ways to visualize your martech stack

Chief Martec

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Customer Journey Map. So what’s the best way to illustrate your stack?

article thumbnail

3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Adobe Experience Cloud Blog

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Is my ABM strategy working?

Transform 268
article thumbnail

2018: Survey Says!

Adobe Experience Cloud Blog

Technology, personalized content , account-based marketing (ABM) , and analytics are dominant investment themes, with AI showing up more now than ever before. Question #3: How well are your marketing activities integrated into your customer journey? Here’s a good read from late 2017 on AI and marketing that can get you started!