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Braze vs CleverTap: Key features, use cases, and more (2025)

Use Insider

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Appboy rebranded to Braze in 2017 and went public in 2021. Advanced real-time analytics and reporting tools.

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March Madness advertising: why brands are scoring big this season

illumin

Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey. Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. Rising value of sports broadcasting rights The annual value of U.S.

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3 Tech Trends Shaping the Future of Account-Based Marketing (ABM)

Adobe Experience Cloud Blog

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016. Is my ABM strategy working?

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The B2B customer journey is set on a digital track

Martech

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

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6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

Content Marketing Institute

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Ask yourself: Do we have enough direct knowledge of our audience to create personas and journey maps? Try a Customer-Journey Map [Template].

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Know how your customers interact with your advertising today and into the future.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%. Contributions of analytics to performance remain moderate, however. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

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