The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017.

Transform 117

Transform Thought Leadership Marketers Marketing 117

Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. Here’s the longer answer.

Transform 144

Transform Retail Millennials Marketers 144

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketers Marketing 113

Adobe Experience Cloud Blog

MARCH 13, 2017

In HOOKED: How Clever Brands Create Addictive Content That Drives Revenue, Andrew Davis, Founder and CMO of Monumental Shift, will teach you how to create content so good it’s addictive. Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017. Are you a future-ready marketing leader?

Transform 126

Transform Thought Leadership Marketers Marketing 126

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner.

Transform 98

Transform Management New Markets Manufacturing 98

Adobe Experience Cloud Blog

DECEMBER 13, 2016

Third, you may want to consider transforming your outbound SDR team to account-based SDRs. Tyler Lessard , the charismatic CMO of Vidyard , discussed the value of using personalized video content in your account-based marketing strategy. Laying the Right Foundation. Bringing Your ABM to Life with Video.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 117

Customer B2C Transform Retail 117

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. At that time, it was accepted that CMOs would outspend CIOs on technology. Thus, The CMO is a key influencer in the CDP decision that a committee — usually led by IT — makes.

User-Generated 111

User-Generated Transform Analytics CMO 111

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. One in particular is the late Karen Eisenbach, former CMO at Voya and former executive at Great West and Nationwide. And now I have a method.

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

DECEMBER 7, 2020

In Mean People Suck , I take this concept a step farther and explore the ways empathetic storytelling can actually transform our personal and professional lives. Our hero overcomes that obstacle (blowing up the Death Star) and transforms (into a Jedi). In October 2017, they released a new content hub called Ambitious.

Real Estate 135

Real Estate Transform CMO Promotion 135

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. The Digital Transformation Monthly. of revenue. year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

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CMO Transform Price B2C 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! Which leads me to 2017. This trend, consensus buying, will dominate decision-making in 2017—and I believe that Marketo has the answer for engaging and winning with our ABM technology. To net it out, they win more.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126