Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

And if you’re not continually learning as a marketer, you will soon become obsolete. Content Marketing Institute and MarketingProf’s 2017 Content Marketing Benchmarks reveal that the most effective content marketers understand what successful content marketing looks like and document their marketing strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

AWeber

MARCH 15, 2022

Submit” or “sign up” are a little 2017. This is usually an ebook, but freebies can also be a video or a free course—anything you think your ideal subscribers would find irresistible. It offers an ebook called “28 Side Hustle Ideas.”. Be compelling. Don’t be afraid to have some fun with it. In the sidebar of your blog posts.

eBook 128

eBook Place Digital Marketing Content Marketing 128

Rock Content

SEPTEMBER 24, 2015

Second, the increase in video supply, not only with the rise of video platforms like YouTube but also in the launch of ever more cable channels, has created more competition, thereby forcing content creators to up their game in order to break through the noise. Increasing demand from marketers. Follow him on Twitter @matt_cooper.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Keep reading!

Content Marketing 52

Content Marketing Thought Leadership User-Generated Customer Acquisition 52

Rock Content

SEPTEMBER 20, 2023

Identify and Understand Your Target Audience Identifying and understanding who your target audience is will drive your marketing strategy and the approaches you take before, during, and after the launch. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Duct Tape Marketing

SEPTEMBER 7, 2015

Video isn’t “the next big thing” in marketing. If it’s not in your marketing strategy, it needs to be. One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Video is now! That’s huge, considering the many other ways consumers can consume information on the internet.

Video Marketing 78

Video Marketing Marketing Marketers eBook 78

Rock Content

JANUARY 18, 2018

As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Their full thoughts are catalogued in our annual eBook. everything.

SEO 49

SEO eBook PR Digital Marketing 49

Duct Tape Marketing

SEPTEMBER 7, 2015

Video isn’t “the next big thing” in marketing. If it’s not in your marketing strategy, it needs to be. One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Video is now! That’s huge, considering the many other ways consumers can consume information on the internet.

Video Marketing 75

Video Marketing Marketing Marketers eBook 75

Rock Content

JULY 21, 2020

Content Marketing has undergone a series of diverse transformations from the first newspapers and travel guides up to current corporate blogs and social media. Interactive content is the next stage of this journey, remarkable in the extremely engaging experience it offers users.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Duct Tape Marketing

JANUARY 12, 2017

Content Upgrades. Content upgrades are special bonus content pieces or mini-lead magnets placed in your existing content. Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website. About the Author.

User-Generated 68

User-Generated Advertisers Advertising eBook 68

Duct Tape Marketing

SEPTEMBER 7, 2015

Video isn’t “the next big thing” in marketing. If it’s not in your marketing strategy, it needs to be. One article projects that by 2017 , videos will account for 67% of all consumer internet traffic. Video is now! That’s huge, considering the many other ways consumers can consume information on the internet.

Video Marketing 61

Video Marketing Marketing Marketers eBook 61

Neil Patel

JANUARY 21, 2021

The reason is because visitors who search for informational keywords like: How to clear acne with home products How to install WordPress Make money online for free Free ebook download Top 10 free article spinners. Let’s assume your page content sells blue denim jeans. While regular blogging is important, don’t settle there.

SEO 145

SEO User-Generated Analytics Health 145

Rock Content

APRIL 24, 2018

The debate rages on in the content marketing world. Which form of content is better: long-form or short-form. To be fair, there are benefits to both methods, however long-form content has a few benefits that short-form content just can’t compete with. Long-form video content consumption is also on the rise.

eBook 40

eBook Promotion Place Content Marketing 40

Rock Content

APRIL 27, 2020

Affiliate Marketing lets you choose the partners that will appear on your website , picking the ones your customers are more likely to interact with. That’s is why affiliate marketing became a $12 billion industry in 2017 and keeps growing. Brands get better advertising with affiliate marketing. Pick a niche.

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Lusha

JANUARY 27, 2018

You will be crafting unique content that can be tailored to the specific platform’s context to ensure your content gets shared and users interact with your posts. Social media platforms are used by a large and growing fraction of the world’s population – as of late 2017, Facebook had over 2 billion active users – approximately 1 of 3.5

B2C 40

B2C User-Generated eBook SEO 40

Lusha

JANUARY 27, 2018

You will be crafting unique content that can be tailored to the specific platform’s context to ensure your content gets shared and users interact with your posts. Social media platforms are used by a large and growing fraction of the world’s population – as of late 2017, Facebook had over 2 billion active users – approximately 1 of 3.5

B2C 40

B2C User-Generated eBook SEO 40

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Adobe Experience Cloud Blog

JUNE 23, 2014

So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two key areas: Optimizing the content marketing experience for lead generation.

Content Marketing 134

Content Marketing eBook Thought Leadership Customer Acquisition 134

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Duct Tape Marketing

MARCH 3, 2017

How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing. With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals.

Content Marketing 74

Content Marketing Analytics eBook Marketing 74

Neil Patel

OCTOBER 21, 2020

Illyes (@methode) June 26, 2017. Brian Dean boosted his conversions by 785% in one day , with A/B split testing, because he recognized that the traditional ebook giveaway is no longer effective for building a massive list. He created the “content upgrade” strategy, which has now become a marketing standard.

Analytics 145

Analytics eBook Advertising Advertisers 145

Hubspot Marketing

MAY 2, 2022

The Bootcamp boosts newbies with an ebook, uplifting emails, and an engaged Facebook community. What it offers: HubSpot Academy is best known for its excellent certification programs in Inbound Marketing, Sales, Social Media Marketing, and Content Marketing. Commitment: Varies depending on the resource you choose.

Price 119

Price Whitepaper Communications Non-Profit 119

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. Step 3: Create a Content Marketing Strategy. It’s for your own benefit to have a written content marketing strategy that’s focused on search results. But first, let’s get set up.

SEO 141

SEO Analytics User-Generated eCommerce 141

Rock Content

FEBRUARY 8, 2018

Or maybe some marketers think they can still produce content through other means (more on that later). While up-front costs of content marketing aren’t prohibitive, if you’re doing it right you’ve probably realized that a mature content machine ain’t cheap. An eBook from marketing operations there.

Whitepaper 40

Whitepaper eBook Price Management 40