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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. He says education has been core to Widen’s marketing and customer experience, as evidenced by its change in customer satisfaction measures over the last five years.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

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How to Handle a Retreat: 16 Tips from Bufferoos as We Head to Cancún

Buffer Marketing

And they make our Content Marketing team happy too.)” All their wisdom fell into two buckets: Making the most of your time and taking care of yourself, so I’ve broken it down based on these categories. There are tons of new ideas and connections sparked during the retreat that can lead to exciting projects and results.”

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Multicultural Marketing: Why You Need to Get Started

Content Marketing Institute

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

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If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Content Marketing Institute

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.