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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

Plus, less text allows greater focus to be placed on any visual content that accompanies it. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. That makes LinkedIn a good place to re-post and link back to your blog content.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. You forget about copywriting tricks. However, copywriting gizmos such as clear value propositions, words, and images influence your conversion rate per se. Rare small business owners bother about writing texts for ads.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. This can help you determine the best places for your ads. conversion.

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How the HubSpot Blog Team Uses AI

Hubspot Marketing

Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place. How the HubSpot Blog Team Leverages AI 1.

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The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

Content Marketing Institute

I like to imagine those 12 unremarkable words were the result of a lengthy copywriting process of agency drafts and stakeholder approvals where no one – even Disick himself – noticed that he’s supposedly preparing his morning protein shake at 4 in the afternoon. A post shared by Heidi Klum (@heidiklum) on Aug 1, 2017 at 11:07am PDT.