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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Renasant Bank: Marketing strategy takes step above boring classes. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. The email marketing platform MailChimp offers a variety of classes via SkillShare. Register today.

Education 111
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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

CMO 113
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Multicultural Marketing: Why You Need to Get Started

Content Marketing Institute

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

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Instagram Reels: What’s The True Impact They Can Have for Small Businesses?

Buffer Marketing

  Along with being wildly popular, Reels are also proving to be a good business strategy for content creators and businesses alike. For many, this news means pivoting their marketing strategies to include Reels as a way to ensure their engagement rate stays up.

Food 132
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Uncertain times: Monday’s Daily Brief

Martech

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Read more here. Management]. The A-B-Cs of ABM .

Analytics 114
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Inclusion as a Customer Acquisition Strategy (+ Examples)

Hubspot Marketing

I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing.

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9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. last May) and Gracia ( ~$14m since its 2017 launch). Influencer marketing more generally might grow stronger with each new generation.