Remove 2017 Remove Millennials Remove User-Generated
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 102
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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Thats because customers find user-generated content 2.4x

PR 40
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What Is Trendjacking & How to Do it for Your Brand

Neil Patel

Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. That’s what happened to Pepsi in 2017 for their ad that featured Kendall Jenner, which co-opted protest imagery to sell soda (and promptly got called out for trivializing real social movements ). But you can’t force it.

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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot Marketing

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 75 and over watch videos on YouTube. of YouTube users are from the United States.

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30 Reddit Stats and Facts to Know in 2020

Hubspot Marketing

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 145
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The History of Social Media Since 2003

Hubspot Marketing

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 136
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How to use Snapchat for business in 2020

Sprout Social

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 140