Search Engine Land

AUGUST 6, 2024

That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations. In the example below, the advertiser has a consent rate of 50% but only a 19% drop in conversions (12 out of 62) and an 18% conversion rate uplift from conversion modeling. It requires some fine-tuning.

Analytics 74

Analytics CRM Law Advertisers 74

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users. AI for creators and businesses.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. 2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

The CMO Survey

JULY 1, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100

CMO Retail Finance PR 100

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. Browser updates and data collection : Frequent Chrome updates ensure data collection aligns with Google’s search and ad models, contributing to targeted advertising and AI training.

SEO 109

SEO Advertisers Advertising Marketers 109

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. ” They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). billion in advertising in 2023. Android, Google’s operating system. Although Bloomberg called it “AdWords.”

Law 119

Law Advertisers Advertising SEO 119

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Sprout Social

JUNE 18, 2025

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. The State of Influencer Marketing Report found that campaigns featuring Gen X creators resonate 73% more with Gen X audiences and lead to a 43% increase in website visits for advertisers.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Vertical Response

JUNE 11, 2025

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. The GDPR, implemented in 2018, requires explicit consent for data collection, while the CAN-SPAM Act mandates clear opt-out options in every email.

Transform 52

Transform Email Marketing Analytics Marketers 52

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 22, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Litmus

JULY 7, 2025

Whether you’re coming from coding web pages, laying out wireframes, graphic design, or old-school advertising, everyone seems to have a story of how they “fell into” sending emails, too. Since Dark Mode was released in 2018, more and more subscribers use it. No one sets out to be an email marketer at the start of their career.

Marketers 79

Marketers Marketing Email Marketing Retail 79

The Drum

JUNE 6, 2025

This week, he sits down with Emma Cranston, senior director of advertising. As senior director of advertising at Ozone, Emma oversees the strategic direction and implementation of initiatives focused on revenue growth and client service excellence.

Advertisers 52

Advertisers Advertising Branding Marketers 52

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

Advertisers 98

Advertisers Advertising Transform User-Generated 98

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

SocialPilot

JUNE 19, 2025

Facebook’s Cambridge Analytica scandal in 2018 saw 87 million users’ data misused, triggering global criticism and a $119 billion stock drop. Tesla’s stock dropped by over 9% in 2018 after Elon Musk smoked marijuana during a live podcast. In 2018, Instagram updated its algorithm, causing engagement to drop for many brands.

Management 59

Management Branding PR Gen Z 59

Businesses Grow

MARCH 24, 2025

The visually stunning, cinematic long-form ad reunites Apple with Oscar-winning filmmaker Spike Jonze , who directed the brands lauded Welcome Home in 2018. As I write this — four days after the video’s debut — it has already been viewed 15 million times on YouTube. And the new video features popular star Pedro Pascal.

Marketers 107

Marketers Marketing Entertainment Branding 107

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Hootsuite

FEBRUARY 14, 2025

As a result, in 2018, YouTubes Chief product officer mentioned on a panel that 70% of watch time on YouTube is spent watching videos the algorithm recommends. #1 And what the algorithm recommends has become a concerning topic not just for creators and advertisers but for journalists and the government as well.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Hubspot Marketing

MARCH 18, 2020

One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts.

Gen Z 145

Gen Z Advertisers Advertising Millennials 145

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertisers 145

Advertisers Advertising User-Generated Marketers 145

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. If so, then shame marketing may be right up your alley.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertisers 126

Advertisers Advertising Shipping CMO 126

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4% Worldwide 4.48

Advertisers 114

Advertisers Advertising Food Retail 114

Search Engine Land

FEBRUARY 26, 2024

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. And so everything was lower.

Advertisers 113

Advertisers Advertising Global Marketing Search Marketers 113

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Now we can know how much of it is being stolen. Let us know!

Advertisers 103

Advertisers Advertising Price Analytics 103

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertisers 111

Advertisers Advertising Pharmaceutical Food 111

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. What Meta is saying.

Advertisers 100

Advertisers Advertising Price Search Marketers 100

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. How are they using it? Table of contents.

Advertisers 145

Advertisers Advertising Marketers Marketing 145