Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. 6, 2016: Google Search Console improves Security Issues report.

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Search Engine Land

AUGUST 6, 2024

That was the precursor to 2018’s watershed GDPR and, to a lesser extent, CCPA privacy regulations. The significance of Google Consent Mode v2 In 2012, the ePrivacy Directive (a European Union cookie law) required websites to obtain consent from visitors before storing/accessing information on their devices.

Analytics 74

Analytics CRM Law Advertising 74

Martech

JULY 30, 2024

All told, Canva’s eight acquisitions since 2018 complement each other as Canva continues to expand its all-in-one suites enabling creators of all skill levels to make cutting-edge visual assets and collaborate with team members. AI for creators and businesses.

User-Generated 116

User-Generated eCommerce Advertising Advertisers 116

Buffer Marketing

NOVEMBER 4, 2024

Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands.  WhatsApp 2.78 billion MAU WhatsApp  is a messaging app used by people in over  180 countries , boasting an estimated 2.78

Branding 126

Branding Social Media Marketing User-Generated Advertising 126

Martech

JANUARY 8, 2025

It took Contentstack a little longer to join the party, but it was founded in 2018, making it considerably younger than Acquia, Sitecore and Optimizely. The pattern was high-profile DXPs with CMS and other components filling out their platforms with customer data management.

Management 113

Management Customer Product Branding 113

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

CMO 100

CMO Retail Finance PR 100

Vertical Response

JULY 7, 2024

WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike. Its global reach and user-friendly interface make it an essential platform for businesses looking to connect with customers on a personal level, similar to Facebook Messenger.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JUNE 18, 2025

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. Gen Xers are also strong advocates for work-life balance, even as they reach the peak of their careers. While some Gen Xers are nearing retirement, others are extending their careers and continuing to work into their 60s and 70s.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. It’s a reminder that leaning on organizational partners can help everyone succeed. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices.

Non-Profit 108

Non-Profit B2C Education Management 108

Backlinko

DECEMBER 27, 2024

2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users. Furthering the development of this bidirectional artificial neural network. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology.

Transform 117

Transform User-Generated Manufacturing eCommerce 117

Martech

JANUARY 24, 2025

That was the lowest average share for an autumn survey edition since August 2018.” Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7

Non-Profit 129

Non-Profit Marketing Marketers Finance 129

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Backlinko

OCTOBER 22, 2024

billion 2018 $1.99 million 2018 59.06 Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2019 $3.15 billion 2020 $9.81 billion 2021 $15.7 billion 2022 $22.7 billion 2023 $32.2 million 2016 10.23

Gen Z 104

Gen Z Fashion Millennials Retail 104

Vertical Response

JUNE 11, 2025

The GDPR, implemented in 2018, requires explicit consent for data collection, while the CAN-SPAM Act mandates clear opt-out options in every email. Legislation such as the GDPR and the CAN-SPAM Act has mandated stricter consent requirements, ensuring that consumers have more control over their data.

Transform 52

Transform Email Marketing Analytics Marketing 52

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum.

SEO 109

SEO Advertising Advertisers Marketing 109

Neil Patel

JUNE 16, 2025

By 2018, Dunkin’ Donuts had spread to 46 states and territories. Case Study #2: Dunkin’ Donuts Became Dunkin’ Dunkin’ Donuts got its start in Massachusetts, USA in 1950. With an offering of coffee and donuts, Dunkin’ Donuts became a staple of New England commuter life. So they asked, “What’s next?”

Key Performance Indicator 62

Key Performance Indicator Communications Branding Customer 62

Litmus

DECEMBER 24, 2024

is so 2018. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories. Email segmentation is the tactic more likely to improve email performance. Tip: Increase conversion rates with dynamic content Hey, %%first_name%%! Enter dynamic content.

B2C 91

B2C User-Generated Email Marketing CRM 91

The CMO Survey

JULY 1, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Martech

JANUARY 3, 2025

One leading iPaaS vendor, Mulesoft, was acquired by Salesforce in 2018. In practice, however, iPaaS solutions promised more than they could always deliver. Despite the promise of automation and even of the possibility that non-technical teams could use them.

Transform 120

Transform Place Customer Management 120

Martech

SEPTEMBER 25, 2024

Zoomin was founded in 2007 and has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. The startup’s customers include McAfee and Dell, Burger King, Tim Hortons and Popeyes.

User-Generated 66

User-Generated Product Customer Marketing 66

Set Up

NOVEMBER 26, 2024

The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Many are prioritizing essential items over discretionary purchases, a sentiment that has affected traditional Black Friday sales. million last year.”

Transform 59

Transform Retail Shoppers Price 59

Martech

DECEMBER 18, 2024

Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An understanding of themselves and their place in the world (57%).

Price 110

Price Shoppers Place Product 110

SmartBrief - Marketing

MAY 22, 2025

The significance of OT to the critical quad: One perspective In the fall of 2018, I was traveling with my wife, Sandi, in London. These things seem as abstract to you as they did to me. To help with some context, let me tell you about the time when OT saved my family.

Transform 71

Transform Shipping Fashion Information Technology 71

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JUNE 30, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Search Engine Land

AUGUST 13, 2024

” They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Although Bloomberg called it “AdWords.” Why we care.

Law 119

Law Advertising Advertisers SEO 119

Buffer Marketing

APRIL 18, 2025

  When this benefit was first introduced in 2018, each Buffer teammate claimed an average of 1.04   Over to you!  dependents. By 2020, that number had increased to 1.2 dependents per teammate. In 2024, it had risen further to 1.35

Place 58

Place 58

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Global social media usage statistics 1. Source: Statista 2. Its still a dramatic 56.6% increase in time spent compared to 2012s average 90 minutes. Source: Data Reportal 3.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

Buffer Marketing

NOVEMBER 22, 2024

In 2018, we made the decision to  spend $3.3M We have continued to carry out buybacks each year since 2018, and at this stage we are majority founder and team owned. We've had to work hard at times to maintain control over our destiny. to buy out the majority of our VC investors  and be able to go our long-term path.

Energy 61

Energy Customer Communications Product 61

Litmus

JULY 7, 2025

Since Dark Mode was released in 2018, more and more subscribers use it. To test this in Litmus, you can use the Interactive Testing feature to manipulate the email and evaluate the breakpoints, or use Previews to see your email across different devices. How do I test my email for Dark Mode compatibility?

Marketing 79

Marketing Marketers Email Marketing Retail 79

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

Backlinko

MAY 14, 2025

Heres a table with details of Canva funding rounds since 2014: Date, Funding Round Funding Amount 2014, Seed $6.6

73

73

Buffer Marketing

MAY 22, 2025

This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories. But sometimes, the real value of social media comes from smaller , more meaningful interactions. That’s where Instagram Close Friends can be a game changer.

Product 76

Product Management Branding Analytics 76