Ariyh

MAY 1, 2023

of the 212 Super Bowl commercials that aired between 2018 and 2021 used slow motion. 🔍 Study type Online experiments and field experiment (Facebook campaign A/B testing videos, with 5,560 unique video plays) 📖 Research When and How Slow Motion Makes Products More Luxurious. 🏢 Companies using this 21.2%

Price 57

Price B2C Product Market Research 57

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. What online and offline advertising campaigns are they running? Are there featured articles?

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

OCTOBER 27, 2022

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Now, let's dive in to learn the specifics of how to create a content marketing plan.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. White Chad was the ‘Email Marketer Thought Leader of the Year’ by Email Experience Council in 2018.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Michael Brenner , CEO, Marketing Insider Group.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Brand marketing has to be genuine. Authenticity is key.

Branding 96

Branding Non-Profit Real Estate Transform 96

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. When it comes to gender equality, 77% of Gen Z say they feel more positively towards a brand when it promotes equality on social media. 71% said they’d like to see more diversity in advertising.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 141

Food Branding Place Product 141

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. This generation has actively rejected traditional advertising tactics.

Gen Z 145

Gen Z Millennials Finance Education 145

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform? from 2021 to 2028.

Outbound Marketing 97

Outbound Marketing CMO Management Customer 97

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. Supports every part of the customer’s journey.

Whitepaper 97

Whitepaper B2C Communications Marketing 97

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Social media is good for business.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Content Marketing Institute

NOVEMBER 6, 2017

Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem.

Whitepaper 110

Whitepaper SEO Promotion Content Marketing 110