The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO 100

CMO Retail Finance PR 100

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Search Engine Land

AUGUST 13, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. ” They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). If Google is broken up, it will undoubtedly impact all search marketers. billion in advertising in 2023. Why we care.

Law 119

Law Advertising Advertisers SEO 119

The CMO Survey

JUNE 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

Hubspot Marketing

MARCH 18, 2020

As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Statista ).

Gen Z 145

Gen Z Advertising Advertisers Millennials 145

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S.

Law 131

Law User-Generated Email Marketing Education 131

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. What social media does Gen X use?

User-Generated 122

User-Generated Influencer Marketing Marketing Marketers 122

Search Engine Land

OCTOBER 1, 2024

Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum. They’re using our own behavior to market to us and to train AI that serves ads to do a better job.” ” Put simply in two slides: Connecting dots.

SEO 109

SEO Advertising Advertisers Marketing 109

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. important; }.

Advertising 145

Advertising Advertisers User-Generated Marketing 145

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. In addition to Canva’s Magic Studio AI-powered tools, the company introduced work kits geared to specific business teams as well as adtech apps allowing marketing teams to design digital ads in-house.

User-Generated 117

User-Generated eCommerce Advertisers Advertising 117

The CMO Survey

JUNE 16, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO 100

CMO Retail Finance PR 100

The CMO Survey

JULY 8, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

Analytics 100

Analytics CMO Retail Finance 100

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 2.

Gen Z 108

Gen Z Social Media Marketing Millennials User-Generated 108

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertising 71

Advertising Advertisers Retail Management 71

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 125

Branding Social Media Marketing User-Generated Advertising 125

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 126

Advertising Advertisers Shipping CMO 126

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. This is a remarkable turn-around from 2018, when social media was stagnating , with Facebook reporting no increase in its U.S. This would give it a CAGR of 12.4%

Advertising 114

Advertising Advertisers Food Retail 114

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube advertising statistics. billion in May 2018. Table of contents.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Search Engine Land

FEBRUARY 26, 2024

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had concerns about Bing’s search quality, advertising unit and monetization capabilities, according to a document in Google’s antitrust case against the U.S. Justice Department. Apple turns down Microsoft.

Advertising 113

Advertising Advertisers Global Marketing Search Marketers 113

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MAY 9, 2022

Advertising fraud is a widely known, widely ignored and very expensive fact. companies are expected to be losing to advertising fraud in 2024, an increase of 125% since 2018. ClickCease ) $1 : Amount lost to fraud out of every $3 spent by advertisers. Get the daily newsletter digital marketers rely on. Let us know!

Advertising 103

Advertising Advertisers Price Analytics 103

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Get the daily newsletter digital marketers rely on. That’s double its 2018 value.”. He added that for advertisers, AVOD complements traditional TV ad spending. Processing.Please wait.

Advertising 111

Advertising Advertisers Pharmaceutical Food 111

Search Engine Land

AUGUST 6, 2024

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Privacy-focused regulations have made measurement more complicated and AI has stripped marketers of many ways to uplevel their performance within channels.

Analytics 74

Analytics CRM Law Advertising 74

Litmus

JULY 7, 2025

Key takeaways Email QA (quality assurance) is a critical step in the email marketing process that ensures emails perform correctly and reach inboxes. Litmus can help email marketers at every stage of the email QA process, including previewing emails across 100+ clients, monitoring for email client changes that can impact rendering, and more.

Marketing 79

Marketing Marketers Email Marketing Retail 79

Hubspot Marketing

APRIL 12, 2021

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. Is affiliate marketing the same as performance marketing?

Performance Marketing 144

Performance Marketing Affiliate Marketing Price Retail 144

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Like it or not, organic reach is harder and harder to achieve. Types of social media ads. New friends!

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Search Engine Land

MARCH 29, 2024

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. What Meta is saying.

Advertising 100

Advertising Advertisers Price Search Marketers 100

Hubspot Marketing

JULY 14, 2020

This rollout has become one of my favorite integrated marketing campaigns of 2020. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. Image Source.

Marketing 145

Marketing Marketers Education User-Generated 145

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. AI marketing software also helps with rewriting content and applying a consistent tone of voice. Choose the creative format that best fits the advertising platform and hit Next Step.

Transform 116

Transform User-Generated Manufacturing eCommerce 116

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Law 145

Law Marketing Marketers User-Generated 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. Brazil is TikTok’s third and fastest-growing market, with 8.6%

Transform 145

Transform Marketing Marketers Price 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Social media advertising statistics. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. in 2019 , compared to 6% in 2018 (and 15% in 2016). WhatsApp (1.6

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. billion monthly. Reddit Blog).

Gen Z 145

Gen Z Millennials User-Generated Advertising 145