The CMO Survey

JUNE 18, 2025

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CMO

The CMO Survey

MAY 9, 2025

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CMO

Vertical Response

JUNE 11, 2025

Best practices for modern email marketing include crafting engaging subject lines, leveraging data analytics for optimization, and ensuring regulatory compliance to build trust with recipients. Marketers had to work within the constraints of basic email clients, which lacked sophisticated automation and analytics capabilities.

Transform

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z

Litmus

DECEMBER 24, 2024

Awareness Goal: Introduce potential customers to your brand, product, or service. Email touchpoints: Welcome emails for new subscribers and brand story introductions. Engagement Goal: Use content to encourage your audience to engage with your brand and increase email read rates. is so 2018. Enter dynamic content.

B2C

The CMO Survey

JUNE 30, 2025

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CMO

The CMO Survey

JULY 18, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO

The CMO Survey

JUNE 25, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Marketers: You Need to Use AI to Hyper-Specialize.

CMO

The CMO Survey

JULY 8, 2025

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Analytics

The CMO Survey

JULY 22, 2025

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CMO

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform

Litmus

JULY 7, 2025

We asked email marketers how they conducted email QA for our annual State of Email report : 65% use analytics and performance dashboards to manage QA. Since Dark Mode was released in 2018, more and more subscribers use it. Lauren Castady, Associate Creative Director at Oracle says, “Inaccessible content is costing brands money.

Marketing

Martech

NOVEMBER 21, 2024

” The XM Institute was formed in 2018 when Qualtrics acquired Temkin Group, a boutique consulting firm founded by Bruce Temkin, who Zdatny calls “the godfather of customer experience.” “An effective CX team has that data and analytics but also other supporting functions like experience design and change management.

Management

Buffer Marketing

MAY 22, 2025

This Instagram feature, first introduced in 2018 , lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories. Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of  Instagram scheduling and analytics tools.

Product

Marketing Insider Group

APRIL 29, 2025

Below are seven core expectations that every brand must deliver to stay competitive. Featuring client logos, G2 or TrustRadius reviews, and even showing limitations of your product where appropriate can strengthen credibility and differentiate your brand. Seamless, Consumer-Like Digital Experience Think Amazon, not antiquated portals.

CRM

The CMO Survey

JUNE 16, 2025

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CMO

Buffer Marketing

APRIL 8, 2025

Facebook has evolved from personal profiles to a space where people can follow creators and brands, join communities and groups, and promote events. It’s what makes the platform so more-ish — so it’s no surprise that it's developed an almost mythical status for brands and creators.

User-Generated

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. This is the nightmare every brand fears. The brand took the ad down within a day and issued an apology. of brands embroiled in a social media crisis or firestorm suffer poor short-term brand perceptions, and 40% face long-term negative effects.

Management

Hootsuite

FEBRUARY 14, 2025

Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice. Not every brand can be Duolingo, and that’s okay! Optimization and analytics: How to improve performance 14. Without detailed analytics and data tracking, youre only speculating.

Analytics

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand?

Analytics

Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Plus, the template is customizable, so you can create a theme that aligns well with your brand image. Annual Business Budget.

CRM

Hubspot Marketing

APRIL 9, 2018

They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image. We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Hashtags are powerful.

User-Generated

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. People writing about your brand or products are likely to reference owned media in their own coverage.

PR

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. How to view Instagram Stories analytics.

Analytics

Sprout Social

DECEMBER 6, 2018

When designing a social media strategy for a global brand, there are many things to take into consideration. This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take. Managing a global brand doesn’t have to be a logistical nightmare. — LAY'S (@LAYS) September 25, 2018.

Branding

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Analytics

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

According to a study by Label Insight , 94% of consumers surveyed indicated that they were more likely to be loyal to a brand that offers transparency, while seventy-three percent said they were willing to pay more for a product that provides complete transparency. Steps for Building Consumer Trust and Brand. Not convinced?

Branding

Sprout Social

OCTOBER 10, 2018

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. Consider the benefits of social media personas below.

Branding

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process.

Branding

Sprout Social

OCTOBER 23, 2018

These people visit the channel from all over the world, looking for the latest news and updates from their favorite brands. Unfortunately, while there are many brands tweeting today, many of them don’t know how to use Twitter effectively, to help them grow their business. Make sure you use this resource to your advantage.

Branding

Hootsuite

AUGUST 26, 2019

Twitter’s 139 million daily active users interact with brands on the network in important ways , from retweeting your content to a broader audience to making purchases that directly impact your bottom line. Benefits of using Twitter analytics. — Twitter Business (@TwitterBusiness) December 13, 2018. But it’s just a start.

Analytics

Hubspot Marketing

DECEMBER 10, 2019

A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Tools such as social listening, live chat, and website analytics provide opportunities to keep a pulse on customer feedback in real-time. Who Owns Customer Experience? Is it Sales? Customer service?

Customer

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding

Martech

JUNE 3, 2022

The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces. Analytics and reporting.

Email Marketing

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% who reported being unwilling in the February 2018 Survey. Contributions of analytics to performance remain moderate, however. . #4—Artificial in August 2018.

CMO

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Branding