2018 Brand Management Management 
Hubspot Marketing
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? It’s how brands manage the spread of their information, so it’s similar to branding. What Does a Public Relations Manager Do? Thinking of becoming a PR manager?
Hootsuite
SEPTEMBER 2, 2020
Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.
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Search Engine Land
JULY 3, 2023
This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). In many companies, SEO and brand management are far apart and don't often talk to each other.
Hubspot Marketing
JULY 14, 2020
In 2020, REI partnered with several groups in Washington state that aim to preserve wildlife and nature, making it the favorite campaign of service blog manager, Clint Fontanella. In early 2018, newspaper The New York Times was struggling. Following a tribute to journalism at the 2018 Oscars , the campaign began.
Sprout Social
DECEMBER 6, 2018
Or would it be easier to manage a global account? This guide is divided into two parts: Planning : Think about your brand and the strategy you want to take. Managing a global brand doesn’t have to be a logistical nightmare. — LAY'S (@LAYS) September 25, 2018. You’ve done us proud lads!
Sprout Social
JULY 26, 2022
Looking for a more efficient way to manage your Facebook presence? According to Meta: “Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts.” This includes messaging, content management and analytics.
Hootsuite
AUGUST 25, 2022
Lesser brand managers may have deleted the tweet when it was getting mocked. " — Glossier (@glossier) March 11, 2018. Glossier’s version of brand comebacks include a gentle, relatable tone and plenty of emojis. Brands like Trojan Condoms, lululemon, and even the official TikTok account showed up.
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