Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 127

Shoppers Product Gen Z Promotion 127

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Fast stats for Instagram. growth in 2019.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

Food 102

Food Fashion Advertising Advertisers 102

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Pick your social channels.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Sprout Social

AUGUST 14, 2018

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? Why Do Brands Use Facebook Stories? As a marketing strategy, Facebook has a solid track record. Be Brand Focused.

Branding 87

Branding Real Estate User-Generated Promotion 87

Adobe Experience Cloud Blog

JULY 24, 2018

The sole focus of customer marketing is to win over customers to bolster retention and reduce churn. A direct result of a successful customer marketing program is increased revenue, increased engagement across your marketing channels, and louder brand advocates. Tapping into Your Influencer Network.

Customer Marketing 107

Customer Marketing Customer Direct Mail User-Generated 107

Sprout Social

OCTOBER 16, 2018

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. What more could a brand want?

User-Generated 100

User-Generated Promotion Entertainment Branding 100

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018.

Law 132

Law Pharmaceutical Marketing Marketers 132

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing.

Shoppers 101

Shoppers Retail Shipping Digital Marketing 101

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. In 2018, more than 580,000 Mini Programs were created a year within its launch, attracting more than 170 million daily active users. More than 12 Mini Programs had more than one million daily active users in 2018.

Transform 111

Transform Marketing Marketers Finance 111

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

DECEMBER 17, 2019

In addition to highlighting the outsized privilege enjoyed by some influencers, the documentaries raised questions about how accountable they should be for the brands they partner with. Both of the documentaries talked about the role of influencer marketing that I thought deserved some additional context.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Advertising Advertisers 99

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Hack your hashtag strategy.

User-Generated 111

User-Generated Health Branding Place 111

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Automobile 78

Automobile Influencer Marketing Thought Leadership Manufacturing 78

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 75

Content Marketing Finance Real Estate Marketing 75

Hootsuite

APRIL 8, 2021

Brands can run fundraisers in Instagram Live broadcasts, open shops from their profiles and let people book reservations from their accounts. It’s where people on Instagram go to learn more about your brand, visit your website or even book an appointment. Make sure to find the right balance for your brand. Write a great bio.

User-Generated 145

User-Generated Copywriting Real Estate Analytics 145

Hootsuite

OCTOBER 30, 2019

For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. Let’s take a look. population.

Gen Z 112

Gen Z Marketing Marketers Advertising 112

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business. Paying attention to these details will boost your credibility and position your brand as an industry expert.

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

FEBRUARY 3, 2022

The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. 8 marketing campaign ideas you can roll out yourself.

Customer 132

Customer Copywriting Marketing Marketers 132

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. This overview is a good place to spot under and over-performing Stories.

Analytics 145

Analytics Millennials Promotion Management 145

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

Law 100

Law Marketing Marketers Advertising 100

Hootsuite

JULY 9, 2019

Even the most-loved brands get a one-star rating now and then. Review sites are goldmines for glowing tidbits about your brand, so make sure to compile some of the best feedback! Then incorporate it into your own social posts, email marketing, and product copy. Influencer endorsements. That’s the power of an influencer!

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hootsuite

AUGUST 2, 2022

After analyzing 752,626 Facebook ads back in 2018, AdEspresso found that ads did best when the copy in each element was clear and concise. viewers’ companies and job titles), making it a valuable resource for marketers. For brand awareness and brand consideration videos, LinkedIn recommends keeping the length under 30 seconds.

Entertainment 139

Entertainment Promotion SEO Advertising 139

Adobe Experience Cloud Blog

JANUARY 29, 2018

Yes, it is your shop window and your chance to get noticed, but the quality of the tools on the market means you can effectively create a landing page with ease. Simply having one will place you ahead of the crowed. The main idea is to have a base for your brand that clearly states what you do and who you target.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” So it’s no wonder why Instagram is nudging brands to switch. Sure, you technically could manage your brand’s Instagram account with a personal profile.

Analytics 109

Analytics Branding Influencer Marketing Promotion 109

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Branded AR Content : Ad appears as branded lenses, stickers, and other 2D/3D/AR content for TikTok users to use in their videos. .

Advertising 141

Advertising Advertisers User-Generated Marketing 141

Unbounce

MAY 1, 2024

For example, if a user searched for “design on-brand emails,” the landing page would automatically adjust its headline and CTAs to include the verb “design” instead of alternatives like “build” or “create.” A clever blend of influencer creativity and data-driven decision-making.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

MARCH 31, 2020

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. When used creatively, augmented reality provides new ways for potential customers to interact with your brand, such as seeing what your products would look like in their home or which glasses look the best on their face. Brand advocate. Brand Awareness.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Customers.ai

DECEMBER 11, 2023

With landmark regulations like GDPR and CCPA taking hold in 2018 and 2020 respectively, data privacy has surged to the forefront of the tech landscape. Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies.

Law 56

Law Marketing Marketers Advertising 56

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. What determines success?

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Marketing 134

Hootsuite

AUGUST 27, 2019

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. Great digital marketing provides viewers and readers with valuable, engaging content.

Thought Leadership 111

Thought Leadership Finance Food User-Generated 111

Sprout Social

AUGUST 28, 2018

With all the options available, the question is what is the best social media analytics tool for your brand? Every brand should have a dedicated social media management tool. Having all of your analytics in one place makes it easier to track and compare your efforts across multiple profiles and platforms. Snaplytics.

Analytics 111

Analytics Price Influencer Marketing Social Media Marketing 111

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Digital Marketing is very diverse and versatile. Why your company needs Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 104

Branding Price Influencer Marketing Transform 104