Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Those are more indications of how strangely hard content is to define. Click To Tweet.

PR 111

PR Content Marketing Video Marketing Marketers 111

Content Marketing Institute

APRIL 25, 2018

Be proactive and figure out what content you can publish to help your readers with their biggest struggles – and use that as a call to action for your research. For instance, the majority of Content Marketing Institute research is ungated. Here is an example from CMI’s annual B2B content marketing research.

PR 109

PR B2C Promotion Health 109

Marketing Insider Group

JUNE 15, 2020

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. Advertising/Marketing/PR. The C-Suite Gets Engaged. Retail Information Technology – Software.

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Rock Content

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. everything.

SEO 49

SEO eBook PR Digital Marketing 49

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Oh, and we also saw a notable shift in social content marketing. Sounds like a lot to process, right?

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. MBT Marketing. Idea Grove.

Non-Profit 91

Non-Profit PR Social Media Marketing Retail 91

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager.

PR 49

PR Key Performance Indicator Education Management 49

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration. told the story on his Dale Jr.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Content Marketing Institute

FEBRUARY 4, 2019

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Online marketers debate its value toward your rankings. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. Use PR strategies and tactics to connect with notable news media.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Search Engine Land

MAY 3, 2023

Local services Local businesses tend to have fewer resources to produce content, but a primary focus will mostly be the home, location or service pages. Still, digital PR, competitor link building and roundup articles for local businesses can secure links for the local market. Get the daily newsletter search marketers rely on.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Customers.ai

FEBRUARY 7, 2024

Robert Katai Founder, The B2B Creator Newsletter Twitter / LinkedIn Expertise: B2B Marketing, Content Marketing Robert Katai is the go-to guy for B2B marketing, rocking it as the brains behind the B2B Creator Newsletter.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Neil Patel

DECEMBER 18, 2018

If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. This one trick helped me rank on page 1 for the term “online marketing.”. Hack #21: Tools generate more traffic than content marketing.

eBook 111

eBook User-Generated PR SEO 111

AWeber

FEBRUARY 13, 2024

Adrien Lemaire Freelance Content & PR Manager Narratempo 3 - Choose a platform You have a wide choice of platforms to choose from when microblogging. Don’t forget to strike a mix in your content between insightful, fun, informative, and interactive posts to keep things varied and interesting.”

Non-Profit 115

Non-Profit User-Generated Entertainment Promotion 115

Exposure Ninja

APRIL 6, 2022

Here at Exposure Ninja, we’ve seen multiple clients have huge success because of their blog content, including; How we used content marketing to increase a US e-commerce store’s revenue from $463 per month to $3,030,000. London Law Firm Sees 311% Increase in Search Traffic YoY after implementing our content strategy.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Moz

MAY 8, 2019

Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” So when I hear about a session titled, “Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing,” it’s eye-catching. mozcon2018 — PJ Howland (@askPJHowland) July 10, 2018.

Education 50

Education PR SEO Food 50

Duct Tape Marketing

MARCH 8, 2018

Garrett Moon: I think that’s kind of been a good summary of some of the things I’ve been seeing going on in the industry, and as I’ve been talking to people at conferences, and just fellow marketers, that for last year or so, that’s the kind of question we’re asking. Is content marketing really driving ROI?

Place 68

Place Marketing Plan Direct Mail Content Marketing 68

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Thought leadership #content doesn’t need to be white papers & webinars. Too many marketing departments still treat digital as a bolt-on function.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 144

PR Non-Profit Marketers Marketing 144

Content Marketing Institute

NOVEMBER 15, 2018

“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch. Content is one of best tools for earning trust, brand building, & generating traffic & leads. johnhall Click To Tweet.

Branding 110

Branding Automobile Transform PR 110

Orbit Media Studios

SEPTEMBER 20, 2022

That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts.

B2C 145

B2C eBook Analytics Promotion 145

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Expect to be strong: Repurposing or repackaging of old but successful content marketing campaigns is a big one. It’s 2018. StrategySavvy.

Content Marketing 108

Content Marketing Marketers Marketing Education 108

Moz

JUNE 23, 2020

Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. This presentation will help you not only uncover content-market fit, but also capitalize on it.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. This presentation will help you not only uncover content-market fit, but also capitalize on it.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible?

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Search Engine Land

SEPTEMBER 26, 2023

Medic update Let’s hop back to August 2018, which is likely to be well remembered by many SEO enthusiasts with health-related sites – all thanks to the Medic update. He highlights the Helpful Content, Spam, and Medic updates as pivotal changes defining the contemporary SEO landscape.

SEO 119

SEO Transform User-Generated Health 119

Content Marketing Institute

DECEMBER 26, 2018

Rather, I’m providing a dose of pragmatic and inspirational advice from a handful of our community members who presented on some of CMI’s most popular webinars in 2018. These are not unrealistic resolutions but bulletin board-worthy reminders for anyone working to succeed in content marketing. Learn more.

Content Marketing 105

Content Marketing PR Transform Entertainment 105