Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. This might take a little extra effort because it will require you to film or create content in the Story format, but research says it can be beneficial. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Keep content current. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Marketing Insider Group

OCTOBER 11, 2016

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

Marketers 111

Marketers Marketing Content Marketing Video Marketing 111

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Fashion 111

Fashion Education Entertainment Content Marketing 111

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Those are more indications of how strangely hard content is to define. Click To Tweet.

PR 111

PR Content Marketing Video Marketing Marketing 111

TechWyse

MAY 3, 2023

Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. The rise of video content is one of the most significant trends in digital marketing today.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. YouTube published a video about 2018 that has accumulated millions of views.

User-Generated 143

User-Generated Video Marketing Place Product 143

Content Marketing Institute

OCTOBER 9, 2018

Submit a Sound of Rum inspired track for the chance to get feedback from @majorlazer and to win a music video. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Conclusion.

Entertainment 111

Entertainment User-Generated Advertising Advertisers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. A version of this article originally appeared in the May issue of Chief Content Officer. Click To Tweet.

Entertainment 111

Entertainment Content Marketing Branding Customer 111

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Remember Brian Halligan's INBOUND 2018 keynote speech? Video marketing. Content repurposing. Find out more here.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Rock Content

NOVEMBER 12, 2020

In this case, some editing synchronizes the storyboard’s static narrative with the sound , thus creating a moving draft, called “animatic” In this scene from the 2018 movie “Coco”, we can see how this kind of storyboard helped in the final animation: Note that, at this time, there is no need to finish the drawings.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

So personalize your content marketing efforts. But use your audience’s content consumption behavior to present personalized content. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Bannerflow

JANUARY 8, 2019

Meanwhile, increased mobile sales in 2018 further signal how our space is not only growing but also evolving. This further cements the need for merchants to create in-depth, long-form content while also targeting relevant keywords in the process. Content marketing remains a staple of e-commerce for a reason.

Shoppers 61

Shoppers SEO Shipping Education 61

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. In 2018, he taught us everything we didn't know about SEO. 3:30pm – Networking.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Content marketers don't have it easy. Casie Gillette.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111