Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. Gen Xers are also strong advocates for work-life balance, even as they reach the peak of their careers.

User-Generated 122

User-Generated Influencer Marketing Marketers Marketing 122

Hubspot Marketing

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. If you don’t know what Facebook’s collection, dynamic, lead, or messenger ads are, here’s a quick rundown of them: Collection Ads promote your products, allowing potential customers to learn about your product without leaving Facebook. Paid Search Advertising. With over 3.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. 73 percent of millennials prefer communications from businesses to come via email. 80% of business professionals believe that email marketing increases customer retention. Statista , 2018).

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Martech

SEPTEMBER 13, 2021

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 119

Customer Branding Millennials User-Generated 119

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Litmus

APRIL 2, 2019

Custom made illustrations: The digital design trend of the year. So far in 2019, we have seen a number of design trends hit our inboxes, and none more so than custom made illustrations. Custom illustrations in email marketing. Here are a few brands that use custom illustrations in their email campaigns: Bulb.

Customer 94

Customer Energy Millennials Communications 94

Hubspot Marketing

JULY 25, 2022

Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Plus, we'll uncover the shopping differences between generations.

Gen Z 133

Gen Z Millennials Retail Price 133

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Engaging your customer means a lot more than just getting them to watch or like your video. Posted by Warby Parker on Thursday, January 18, 2018.

Customer 111

Customer Gen Z Manufacturing Energy 111

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. billion ( IDC ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Podcast listening is more prevalent among younger Americans. Edison Research ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Social media personas are fictional representations of your ideal customers.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. As marketers, it’s our role to bring the voice of our customers into every strategy session, brainstorm and planning meeting. What does that look like?

Branding 142

Branding Key Performance Indicator Transform Millennials 142

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics. YouTube has 2 billion logged-in monthly users. use YouTube.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

JANUARY 15, 2020

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. YouTube Demographics. In the U.S.,

Gen Z 145

Gen Z Millennials User-Generated Education 145

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

MARCH 8, 2021

Not only will you need to determine which products will be sold online and how you'll deliver them to customers, but there might also be a technological learning curve for your team. From 2015 to 2018 , Pinterest enabled brands to create Buyable Pins that allowed you to purchased pinned products directly from the app.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. If you have happy customers, you can even ask them to review your business on Facebook so prospects researching you can see how you've pleased your customers in the past. Paid Promotion. Facebook Ads has a solid track record.

Shoppers 145

Shoppers Product Gen Z Promotion 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Roughly 62% of GenZers and millennials would like to be able to search by image. That’s up from 80% in 2018. in the near term.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Sprout Social

OCTOBER 31, 2018

It’s also one of the most straightforward for businesses to master when it comes to customer service and engagement. — Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. Spot positive customer comments.

Branding 111

Branding Gen Z Food Millennials 111

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. That way Pinners can imagine themselves as customers. Good storytelling.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Let’s go dive into the timeline of events. 2011 - Keek , another video-sharing social media service, launched.

Gen Z 137

Gen Z User-Generated Transform Social Media Marketing 137

Hootsuite

JULY 15, 2019

Brand publishers on the platform have since found it more challenging than ever to get their organic content in front of their customers without paying to boost it. View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. B2C brands.

B2C 112

B2C Millennials Food Retail 112

Sprout Social

NOVEMBER 26, 2018

Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Bigger brands with large customer bases tend to have presences across multiple platforms. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Pick your social channels.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 106

Content Marketing Millennials Pharmaceutical Finance 106

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. Only 3% of tweets mention a brand directly with a customer service issue. Twitter is a great platform for customer service.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. No audience, no customers, no business.”. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. This year, Love Island earned its broadcasting channel ITV £12m in advertising fees before the first episode even aired.

Gen Z 132

Gen Z Fashion Influencer Marketing Millennials 132

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018. In 2018, video on YouTube generated around $3.36

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 143

Transform Marketers Marketing Millennials 143

Hootsuite

JUNE 12, 2020

A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Since its audience skews millennial, the account’s Stories feature references that speak to the age range, from Animal Crossing to Aubrey Plaza. It may seem like a minor tweak, but communication methods can be a hang-up for some customers. seconds per scene.

Analytics 145

Analytics Millennials Promotion Management 145

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Their favorite video content marketing has a 60% returning customer rate. billion mobile internet users.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. It’s all about developing a relationship between the brand and its customers, and creating a sense of community. Use public feeds to guide customers to your private channels. Bots can address common customer queries. Millennials are feeling particularly bleak.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145