Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z

Hubspot Marketing

MAY 9, 2023

But by 2018, e.l.f. With this in mind, the company shifted its marketing strategy to focus on TikTok’s user base (which was overwhelmingly Gen Z), leveraging short-form video and user-generated content in its #EyesLipsFace campaign. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z?

Gen Z

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. In 2018, 17% of marketers were actively planning to add podcasting to their strategy. In 2018, there were more than 750,000 active podcasts. Podcasts and Advertising. Statista ).

Gen Z

Hubspot Marketing

MAY 1, 2020

In 2018, 47% of live streaming video viewers worldwide are streaming more live video compared with the year before. ( Also in 2018, 44% of live video viewers said they watch less live TV "as a result of live streaming." ( IAB ). 67% of consumers were streaming live video worldwide by the end of 2018. ( billion by 2027.

Gen Z

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source.

Gen Z

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. In 2018, TikTok made $3.5

Gen Z

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. 55% of Gen Z have ad recall after watching 0 to 2 seconds of an ad.

Social Media Marketing

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. After Douyin launched in early 2018, it grew to 150 million active users in year one. Owner: Kuaishou Technologies.

Gen Z

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Meanwhile, if your audience is primarily Gen Z , you might want to embrace Instagram's tools.

Gen Z

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors.

Gen Z

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. In 2018, it encompassed 63.5% Across the board, price is a major factor when it comes to purchasing decisions.

Gen Z

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z

Hootsuite

MAY 31, 2022

Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. There are close to 21 million Gen Z users on Pinterest — and that number is still growing. Pinterest banned political ads in 2018.

Social Media Marketing

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2018, 18.4 In 2016, 18.1 trillion views.

Gen Z

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

Gen Z

Hootsuite

OCTOBER 30, 2019

For instance, back in summer 2018, Twitter was purging third-party apps and deleting spam accounts. General Twitter stats. That number is up 17% since Q3 2018, according to Twitter’s Q3 2019 report. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By 44% of U.S.

Gen Z

Hubspot Marketing

FEBRUARY 12, 2019

In 2018, YouTube was the most popular IOS app. 59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017. Relaxation videos like soap cutting and slime playing experienced a 70% increase in watch time in 2018.

Video Marketing

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcast listeners are growing fast. The number of weekly listeners rose by 14 million in that time.

Gen Z

Search Engine Land

NOVEMBER 9, 2023

But TikTok is a platform Google has acknowledged as a threat to Search (also, Gen Z women prefer TikTok to Google ). For most of these eight years, ChatGPT didn’t exist, including from April to August 2018 when Google’s search market share dipped below 91%. Relatively stable. What about Bing?

Search Marketers

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

eCommerce

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner).

Gen Z

Hootsuite

FEBRUARY 20, 2020

in 2019 , compared to 6% in 2018 (and 15% in 2016). In 2018, 56% of people said they are already Facebook messaging businesses across their buying journey. Pinterest clocked 6x as many video views in 2019, compared to 2018. 24% of Americans were using Snapchat at the beginning of 2019 (down from 27% in 2018). 8% growth).

Gen Z

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. It's estimated that 2 million businesses were advertising on the platform in 2018.

Shoppers

Hootsuite

JANUARY 15, 2020

Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. 366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. 78% of American women use social media vs 65% of American men. Source: Digital in 2019 report.

Gen Z

Hubspot Marketing

APRIL 25, 2022

Launched by Facebook in 2018, Lasso was a short video platform meant to compete with TikTok. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding

Sprout Social

AUGUST 29, 2019

Decline aside, this still means Twitter is a great platform for brands that are targeting Gen Z and Millennials, especially with 32% of U.S. teens surveyed in 2018 reporting that they use Twitter. Sprinkled throughout those tweets are ads (promoted tweets), which collectively made up 86% of Twitter’s revenue in 2018.

Gen Z

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. A post shared by kimberly not kim (@museummammy) on Sep 20, 2018 at 5:29am PDT. This takeover was the perfect strategy for the very Gen Z show. Build trust. photo @camillachiappetta #mfw. Good morning!

Gen Z

Many Chat

JULY 13, 2022

Despite the fact that Instagram stated “shadowbanning isn’t real” in 2018, a year later, a spokesperson admitted the platform does have measures to limit inappropriate content. Instagram is the world’s fifth most popular social media platform , but Gen Z is now spending more time on TikTok.

Gen Z