Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 144

Global Marketing Marketing Strategy Marketing Marketers 144

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 103

Copywriting CMO PR Social Media Marketing 103

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Just look at Old Spice.

Food 143

Food Branding Place Product 143

Search Engine Land

NOVEMBER 8, 2022

In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Register here for free.

Branding 97

Branding Non-Profit Real Estate Transform 97

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 98

Manufacturing Content Marketing Marketing Marketers 98

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Armed with this information, marketers can look to target Gen Z on multiple platforms and devices at all times. Market research shows that 85% of Generation Z learns about new products on social media.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Rock Content

JANUARY 26, 2021

Human Experience is a concept that places human beings at the center of marketing strategies to create valuable connections. Join the resistance, here: [link] pic.twitter.com/mJMp7O3KkL — Ben & Jerry's (@benandjerrys) October 31, 2018. Why is it important to focus on the human experience? Check it out! Reciprocity.

Branding 111

Branding User-Generated Transform Health 111

Hootsuite

DECEMBER 4, 2019

Posted by BIRCHBOX on Tuesday, February 20, 2018. Our very own Freddie Pike was named 2018 Co-op Student of the Year for Memorial University of Newfoundland! Your social channels are a great place to share photos and videos that show people something they wouldn’t otherwise see. View this post on Instagram. Infographics.

Branding 145

Branding Finance User-Generated Food 145

Hubspot Marketing

SEPTEMBER 28, 2018

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. Google Forms.

User-Generated 138

User-Generated Transform CRM Price 138

Hubspot Marketing

JULY 26, 2022

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. Marketing Campaign: Engagement. Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Neil Patel

MARCH 31, 2021

Concerned about the implications of advertisers capturing vast quantities of consumer data with no checks or balances in place, the U.S. Some ad networks, including Google, also allow you to dig into why you’ve been served with a particular ad in the first place. By 2018, awareness of the program had reached almost 34 percent.

Advertising 103

Advertising Advertisers User-Generated Place 103

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Outbound Marketing 91

Outbound Marketing CMO Management Customer 91

Content Marketing Institute

NOVEMBER 9, 2017

When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. Social media management. Email management. Digital library management. research Click To Tweet. Never start your team with the content creators.

Content Marketing 92

Content Marketing SEO Marketing Marketers 92

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 99

PR B2C Promotion Health 99

Buffer Marketing

JANUARY 10, 2023

After she’d get done with her classes, she’d go to her part-time jobs where, somehow, she managed to always get promoted. All my managers loved my work ethic – or am I willing to work hard for myself?’” “I remember just being so bored one day in a retail shop [during my shift].

Manufacturing 20

Manufacturing Shipping Retail Logistics 20

Marketing Insider Group

DECEMBER 8, 2020

Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Any content that earns you a place in customers’ minds as a trustworthy source is worth creating. Harness the Power of Micro-Influencers. Analyze Your Data.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Content Marketing Institute

APRIL 4, 2018

Managers across REI visualize owned data – online and in-store transactions, operations information, buyer demographics, etc. – Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing.

Marketing 105

Marketing Marketers Thought Leadership User-Generated 105

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Is content creation a challenge for your company? CMWorld Click To Tweet.

Communications 78

Communications Content Marketing Product Management 78

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 82

Content Marketing Transform Marketing Marketers 82