Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion Analytics 145

Hubspot Marketing

JULY 6, 2022

Here's a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. This fun game tests your geography by showing you a randomized place around the world and having you guess where it is. The Oatmeal is another one of my absolute favorite places to spend time online.

Real Estate 145

Real Estate Entertainment Millennials Place 145

Sprout Social

NOVEMBER 26, 2018

Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Allowing for check-ins and reviews, it’s a prime place to grow a dedicated local following.

Social Media Marketing 104

Social Media Marketing Marketing Marketers eCommerce 104

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Posted by Citadel Careers on Wednesday, May 16, 2018. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. For smaller brands or those just starting out, UGC is cheaper and easier to manage than investing in larger-scale brand awareness campaigns.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube. Get Started.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

JANUARY 16, 2020

Many will try, but few will actually manage to receive the sort of universal reach they’re looking for. Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. What are some notable viral marketing examples?

Gen Z 101

Gen Z Marketing Marketers Promotion 101

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. TikTok is more popular with older generations in China when compared with other places.

Branding 145

Branding User-Generated Promotion Advertising 145

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. The keys to success in visual search are: Feed management. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Image optimization.

Shoppers 116

Shoppers Retail Finance User-Generated 116

Duct Tape Marketing

NOVEMBER 18, 2021

Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries? [14:18] 14:18] Would calling your book a change management book be doing it a disservice? [16:32] FluxMindset.com. AprilRinne.com.

Millennials 87

Millennials Management CRM Digital Marketing 87

Hootsuite

SEPTEMBER 9, 2020

When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. You can create your photo ad in Facebook Business Manager , or simply promote a post with an image from your Facebook Page. Messenger ads are simply Facebook ads placed in the Chats tab of the Messenger app.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JULY 9, 2019

But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy. Get Started.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Hubspot Marketing

JULY 26, 2022

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. Why aren't millennials moving?" Why It Works. Brooks Sports.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. A single place where you can have access to unlimited information, leads, and potential customers is an offer that no one should look over. Smartphones are incredibly popular, especially among Millennials and Generation Z.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. Advertisers in turn adopted a more digital-heavy strategy as it was the medium least impacted by lockdowns.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. In fact, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand. subscribers.

Millennials 106

Millennials Communications Promotion Non-Profit 106

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities. Collect data consensually; don’t buy it.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

NOVEMBER 6, 2019

To help you determine what ad strategy is right for you and where to put your first podcast dollars, I spoke with Sam Balter, HubSpot's Podcast Manager, and did some additional research to comprise a list of helpful strategies for finding, vetting, and advertising in a podcast that aligns with your brand. Consider podcast demographics.

Advertising 102

Advertising Advertisers Millennials Promotion 102

Sprout Social

SEPTEMBER 12, 2018

Instagram officially reached 1 billion monthly active users in June 2018. It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. ” Managing your Instagram Live videos. Like Instagram Stories, Instagram Live is a place for creativity.

Promotion 107

Promotion Marketing Marketers Millennials 107

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). — Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. See how that works?

Branding 95

Branding Gen Z Food Millennials 95

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. It’s definitely worth including the power of technology in the content you present to upper management.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Any content that earns you a place in customers’ minds as a trustworthy source is worth creating.

User-Generated 139

User-Generated CRM Marketing Marketers 139

Sprout Social

AUGUST 15, 2022

Save time with our powerful TikTok management tool. The 90s holds a special place in the hearts of Millennials and Zillenials, but the early 2000s is special to Gen Z. The song was inspired by Kash Doll’s 2018 hit, “Ice Me Out”. Major brands are already taking advantage of sound appeal and marketers should take note.

User-Generated 87

User-Generated Gen Z Branding Millennials 87