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6 integrations to get more from your social media management platform

Sprout Social

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

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Will Millennials Change Manufacturing?

Duct Tape Marketing

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. ” Attracting Millennials.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Which means the industry is primarily made up of Millennial white women. This led us to new questions.

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5 reasons why marketers should consider TikTok for B2B

Martech

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. are 50 and up.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

Buffer Marketing

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. In fact, I’d only just managed to get this earworm out of my head when I sat down to write this article, but this list would not be complete without it. 

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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. Buyers may place orders on their phones but still buy for their companies. This last one is a biggie. They expect to do business through digital channels.

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