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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial.

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee! It’s a done-for-you-service with instant delivery, real people, 24/7 customer support, and competitive pricing.

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Best display ad campaign of 2018

Bannerflow

How did we select 2018’s best display ad campaign? Choosing the top banner campaign of 2018 was no easy task. The Bannerflow 2018’s best display ad campaign went to Icelandic Telecom brand Nova , for its innovative December 2018 campaign. And that’s what this blog celebrates! The reason? And the winner?

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. — RuPaul's Drag Race (@RuPaulsDragRace) March 5, 2018. Create a hashtag.

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This day in search marketing history: January 25

Search Engine Land

Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. Now they can mute those, too 2018: Google announced more options for users to control the kinds of ads they see. Google Promotes Boost To All Of U.S.,

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Litmus Picks Our Favorite Talks at Litmus Live 2018

Litmus

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Jaina Mistry’s Pick: “Moving Beyond Campaigns: Creating a Flagship Email Product” by Drew Price. It was the Litmus Live London session by Leonie Jonker, Retention Manager at Paula’s Choice Skincare. — Chad S.

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This day in search marketing history: January 8

Search Engine Land

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. 2020: Page owners could use Bing Pages to aggregate social media links, publish contact details, customize Outlook profiles with images and content and promote social media posts. Google handles reconsideration requests in batches.