Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage.

Branding 111

Branding B2C Logistics Content Marketing 111

Martech

NOVEMBER 15, 2021

The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results. Product overview.

Analytics 113

Analytics Marketing Mix Retail Marketers 113

Moz

MAY 17, 2020

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social. Respondents in our survey specifically singled out multi-touch and market mix modeling attribution.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Search Engine Land

JUNE 12, 2024

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. These are the telltale signs of an emerging category.

SEO 98

SEO Marketing Strategy PR Marketers 98

Rock Content

FEBRUARY 20, 2018

Also, incorporate live video experiences into your content marketing mix, and be sure to live stream the experience to those fans around the world. 73% of B2C marketers cite live events as one of their content marketing tactics. Want to learn more about boosting your fan engagement?

Content Marketing 76

Content Marketing B2C Marketers Marketing 76

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. The Software as a Service (SaaS) business model is maturing into one of the most sustainable.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator B2C Transform 52

Moz

OCTOBER 1, 2020

In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. We're one small piece of your client's much larger marketing mix.

Copywriting 74

Copywriting CMO SEO Marketing Mix 74

Litmus

MAY 8, 2020

It was a relatively small subscriber list that we had, but it did really fuel the fire of getting me interested in email marketing and since then it was just a part of my normal kind of job responsibility, whatever organization I was at. So I always found myself coming back to email.

Email Marketing 83

Email Marketing Marketing Mix Management Marketing Strategy 83

Litmus

MAY 8, 2020

It was a relatively small subscriber list that we had, but it did really fuel the fire of getting me interested in email marketing and since then it was just a part of my normal kind of job responsibility, whatever organization I was at. So I always found myself coming back to email.

Email Marketing 83

Email Marketing Marketing Mix Management Marketing Strategy 83

Econsultancy

FEBRUARY 23, 2022

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Econsultancy

DECEMBER 6, 2021

Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. A summer 2021 report from US advertising agency SageFrog  has found sixty percent of B2B marketers in the region now use Instagram as part of their marketing mix.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

illumin

JANUARY 22, 2024

The revelation in 2018 that Cambridge Analytica used personal data from Facebook to profile millions of Americans played a significant role in the passing of California’s comprehensive consumer privacy law, known as CCPA. The laws of privacy with Meta have overarching effects on all stakeholders in the process.

Advertisers 52

Advertisers Advertising User-Generated Law 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Search Engine Land

FEBRUARY 25, 2023

Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed 2018: One tool showed how a site stacks up against the competition on mobile. The other aimed to drive home the impact mobile speed can have on the bottom line. 20 and 21.

Search Marketers 107

Search Marketers Marketers Marketing Advertisers 107

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). You need to have a good, solid marketing mix. 60+ Predictions. JP: Nothing ever dies. There will always be good reasons to advertise.

Advertisers 104

Advertisers Advertising Marketers Marketing 104

Bannerflow

SEPTEMBER 27, 2018

Mobile banner ads play an important role in today’s marketing mix. We will explore the key design features of mobile display advertising, and technologies marketing teams need to embrace. in 2018 to $384.9 They are digital advertising that is engaging, relevant, and growing. The growth of mobile digital advertising.

Advertisers 67

Advertisers Advertising User-Generated Management 67

Content Marketing Institute

JANUARY 1, 2018

Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. Marketers (including one of my clients just a week ago) frequently ponder this question. Click To Tweet.

Content Marketing 0

Content Marketing Marketers Marketing Promotion 0

Adobe Experience Cloud Blog

JULY 12, 2016

trillion by 2018, which is almost twice the current figure. If mobile payments make sense for your business, you can’t afford to think of them just as a technical service and neglect them as a key aspect in your marketing strategy. This number is expected to reach $1.08 Think Mobile from the Start. and finally deciding to buy it.

Marketing Strategy 91

Marketing Strategy Thought Leadership Transform Promotion 91