Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. I’m not saying get rid of all data-driven influences in favor of traditional elements, but we have to find a way to marry the most effective elements of each. Modernization is also essential. Think about the famous Got Milk?

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Content Marketing Institute

OCTOBER 22, 2017

Regular blogging is a go-to content marketing strategy for a reason – it works. HANDPICKED RELATED CONTENT: Blogging Trends That Bring Content Marketing Down to Business. Content marketing rakes in conversion rates six times higher than other methods. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Martech

OCTOBER 27, 2021

3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. These help marketers identify key data points from customers across a variety of platforms, which can help craft cohesive experiences. COVID-19 has only sped up this marketing transformation.

Transform 120

Transform Customer User-Generated Advertising 120

Vertical Response

JUNE 11, 2025

Despite these limitations, businesses still saw the value in email marketing as a communication and advertising tool to communicate. The simplicity of the available tools meant that marketers had to be creative with their strategies, often relying on traditional marketing tactics to engage their audience.

Transform 52

Transform Email Marketing Analytics Marketers 52

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Power Digital Marketing

DECEMBER 13, 2022

Whether you partner with a social media influencer or a well-known magazine, affiliate marketing can open you up to a world of new potential customers—for a relatively small investment. Regardless of the size of your brand, you can use this tried-and-true marketing strategy to your advantage. Step 3: Draft a contract.

Affiliate Marketing 98

Affiliate Marketing Marketers Marketing Promotion 98

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Path to content marketing success. Let’s be clear: The way to content marketing success is simple to define but difficult to achieve.

Content Marketing 110

Content Marketing Customer Acquisition User-Generated Marketers 110

Content Marketing Institute

AUGUST 15, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Yes, content marketing can – and must – be measured in multiple ways to be a viable strategy. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Not even you.

Non-Profit 104

Non-Profit Energy User-Generated Education 104

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Hubspot Marketing

AUGUST 21, 2023

Marketing Strategy Here, you'll discuss how you'll acquire new customers with your marketing strategy. Marketing Strategy Business Plan Example This business plan example includes the marketing strategy for the town of Gawler. Outline strategies for specific marketing segments.

Price 98

Price Finance Marketing Strategy Product 98

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. If they sense you’re trying to manipulate them with your marketing. Instead of sell, sell, sell. What do you mean?

Gen Z 75

Gen Z Health Marketers Marketing 75

Rock Content

MARCH 4, 2020

This guide will go over: What is Digital Marketing. Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. The message can be customized.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. And having a good SEO strategy can get you there! Like any marketing strategy , it all starts with planning: what are the results you hope to achieve through SEO, who are you trying to reach, how do you intend to get there? This will pave the way to your strategy’s success.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Adobe Experience Cloud Blog

DECEMBER 1, 2017

With marketing automation, banks can now realize the promise of big data by obtaining a 360-view of their customer in real time. So, what does the intersection of consumer data and marketing strategy look like? Use of Data to Define the Customer Journey. What does this mean for the banking industry?

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Content Marketing Institute

OCTOBER 10, 2018

Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. Ten years ago, when CMI founder Joe Pulizzi cowrote Get Content Get Customers , content marketing was a novel concept for many traditional marketers.

Market Research 111

Market Research Content Marketing Education Marketing 111