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3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

Transform 118
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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

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How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. How can marketers possibly choose between all of them when the offerings are seemingly endless? While traditionally marketers have been known […].

Branding 111
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Marketing that works. Marketing that heals. The time is now.

Businesses Grow

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value. My guarantee.

Health 143
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How SEO Can Drive Your Marketing Initiatives

Adobe Experience Cloud Blog

Although MarTech software applications accounted for nearly 30% of a CMO’s budget in 2018, certain aspects of technical SEO might be harder to conceptualize and fit under a unified marketing umbrella. Social media marketing and content strategy have long been the territory of traditional marketers.

SEO 134
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How social listening benefits your organization at four levels

Sprout Social

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. — McDonald's UK (@McDonaldsUK) June 15, 2018. You asked, we listened. pic.twitter.com/7aWiilabBB.

Health 143