SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce User-Generated Millennials 141

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Power Digital Marketing

FEBRUARY 20, 2019

However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company?

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. How are they using it?

Advertising 145

Advertising Advertisers Marketing Marketers 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. Engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut. Source ) 17. Source ) 18. Source ) 19. Source ) 20. Source ) 21.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. Clare Paint.

Branding 143

Branding Millennials Fashion Communications 143

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2019. What about results?

CMO 114

CMO Marketing Marketers SEO 114

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 117

Shoppers Retail Finance User-Generated 117

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. Free Promotion. Paid Promotion. It's estimated that 2 million businesses were advertising on the platform in 2018. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy.

Shoppers 133

Shoppers Product Gen Z Promotion 133

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. This documentary has a November 2019 release, and it had a 1-hour 39-minute runtime. Art & Copy.

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 97

Branding Millennials Entertainment Transform 97

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Brands sold at retail also may have an end-cap promotion, advertise the products in the circular, have a two-for-one deal, etc.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hootsuite

AUGUST 10, 2021

In influencer marketing, that influential person collaborates with a brand to promote something. When you hire an influencer to promote your product or brand, that’s influencer marketing. marketers planned to use TikTok for influencer campaigns in 2019, 68% will do so this year. Source: Advertiser Perceptions. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. Adidas' co-branding relationship with Kanye and the resulting cult-like Yeezy following led to a stellar year for the company: in 2019, Adidas' net income climbed 19.5% Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

JANUARY 3, 2024

Wonderful Pistachios As society becomes more health-conscious, companies are finding ways to entertain consumers in their marketing while promoting a healthy lifestyle. Peloton A Peloton commercial went viral during the holidays of 2019, but not in a good way. What we like: Shock value can go a long way in a funny commercial.

Advertising 131

Advertising Advertisers Food Gen Z 131

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

AUGUST 21, 2023

Unlike traditional forms of advertising, this is an opportunity for you to instill creativity and humor into your content. In doing this, you can increase your cross-promote content more easily and boost engagement and discoverability. Therefore, you must make your first 200 characters count. Add your personality.

Millennials 98

Millennials Real Estate SEO Product 98

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Source: Aberdeen).

Content Marketing 65

Content Marketing Thought Leadership eCommerce Marketing 65

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

MARCH 2, 2020

Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search. Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. Pinterest’s revenue topped $1 billion in 2019.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

It means an opportunity for promotion during public events and festivals. This method of advertising comes in the form of experience. Product-focused advertisement is no longer a tactic that the festival audience desires. What does this mean for your brand ? Brand sponsorships for music festivals, tours, and venues totaled $ 1.22

Branding 132

Branding Millennials Entertainment Marketing 132

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted video pins, carousel, and app pins are also available.

Millennials 145

Millennials Fashion Promotion Analytics 145

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021. year-on-year.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. They found that in 2019, the biggest change in use was for those born in 1945 or earlier. In 2019, that number rose to 37%. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. It’s okay to promote them in about 30%of your posts. Table of contents.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience.

Gen Z 126

Gen Z Millennials User-Generated eCommerce 126

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. Posted by Tattoodo on Sunday, February 17, 2019. Posted by Nuud Care on Saturday, June 8, 2019.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. 71% said they’d like to see more diversity in advertising. Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok was the most downloaded app in 2019 and 2020, racking up over three billion downloads so far. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences. It also boasts 1.2

Gen Z 132

Gen Z Millennials Price Social Media Marketing 132

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic. characters.

Digital Marketing 85

Digital Marketing Marketing Strategy Shoppers User-Generated 85

Hubspot Marketing

JANUARY 9, 2023

Hive Social was launched in 2019 and has about 2 million users. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. They would use the platform to connect with fans and promote their work. Hive Social.

Gen Z 129

Gen Z Marketing Marketers Millennials 129