Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. billion active users on YouTube. billion active monthly users logging into YouTube. Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. 3. Millennials prefer YouTube over TV.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring. In 2019, 16.5 In 2017, 19.8

Gen Z 129

Gen Z Millennials Marketing Marketers 129

Hubspot Marketing

FEBRUARY 5, 2024

According to Nilan Peiris , Chief Product Officer at Wise, the company aimed to build a product that “blows user’s socks off.” That intended feat has come to fruition because a whopping 70% of Wise’s user growth comes through word-of-mouth marketing (WOMM). As they succeeded, their customers became their brand evangelists.

Marketing 110

Marketing Marketers User-Generated Influencer Marketing 110

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 97

Branding Millennials Entertainment Transform 97

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Tapping into this diverse market offers a lucrative opportunity for brands.

Product 141

Product eCommerce User-Generated Millennials 141

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Click To Tweet. Click To Tweet.

Law 106

Law Branding User-Generated Millennials 106

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. The true power of social media branding lies in its ability to humanize a brand.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. The “Super Mario Bros.”

Customer 52

Customer Millennials Transform Gen Z 52

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. Edison Research ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Ultimately, we haven't written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic selves, we don't really think there's a place for brands or marketing on them just yet.

Gen Z 103

Gen Z User-Generated Millennials Marketing 103

Power Digital Marketing

FEBRUARY 20, 2019

As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming. However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. User-Generated Content. Trends to Look Out for in 2019.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Social Media Marketing 111

Social Media Marketing Non-Profit User-Generated Transform 111

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 135

Gen Z Millennials User-Generated Advertising 135

Rock Content

APRIL 11, 2023

And to better understand the whole scenario of changes, across all generations, they surveyed over 1,000 individuals across the U.S., including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). Consumers, more than ever, are following brands on the internet, mostly the ones they are related to.

Gen Z 67

Gen Z Marketing Strategy Millennials Marketing 67

Martech

FEBRUARY 2, 2022

Due to a change in NCAA guidelines and a number of state laws enacted in 2021, college student-athletes gained the right to receive payment from brands for the use of their name, image and likeness (NIL). Multi-channel strategy extends brand reach and exposure for athletes. Innovating customer experience.

Gen Z 102

Gen Z Customer Millennials Law 102

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Branding 108

Branding Transform Gen Z Entertainment 108

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Econsultancy

FEBRUARY 23, 2022

Between 2019 and 2020, the number of European gamers swelled from 278.55 billion was spent on such games, up 25% compared to the same month in 2019, while spend on hardware grew to $1.35 for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. billion brand. What Are Pop-Up Shops? Physical Pop-Up Shops.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. It had a 0.6%

Shoppers 118

Shoppers Retail Finance User-Generated 118

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users. billion monthly active users. On average, 1.82

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Econsultancy

MARCH 4, 2022

Juniper Research predicts that this growth will be driven by “retailers offering compelling omnichannel retail experiences that increase user ecommerce spend”, and that online, mobile and physical retail locations will all be instrumental to retailers’ future success. trillion globally by 2026, up from $4.9

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Keep reading to see the following 12 trends! Content Experience.

Market Trends 115

Market Trends Content Marketing Gen Z User-Generated 115

Econsultancy

DECEMBER 3, 2021

Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands. In a recent 2021 assessment, Shein has been valued at an equivalent £21 billion, up from £10 billion last year, crowning the brand as the largest online-only fashion retailer in the world.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Content Marketing Institute

OCTOBER 24, 2018

As Google says , progressive web apps are “a new way to deliver amazing user experiences on the web.” Opportunity for your users to reaccess your site by seeing it on the home screen. The project was announced this summer and it aims to have Google Assistant and Google Home devices speak the news when users ask for it.

Millennials 91

Millennials User-Generated Conversational Marketing Communications 91

Use Insider

AUGUST 11, 2022

The Chinese e-Commerce company, Alibaba, turned it into a massive phenomenon that contributes as much as 25% of the yearly sales of some rising brands. What’s in it for brands? In the previous section, we saw how mobile users contributed to a huge majority of the sales during Singles Day marketing campaign in the previous years.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

Neil Patel

NOVEMBER 26, 2019

At its core, it is the combination of hardware, software, user experience, and machine/human interaction and learning, all of these things becoming the idea of using a computer or internet-enabled device, without necessarily consciously using it. Change #2: Future generations are more likely to be hooked on Google devices.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Since Facebook is one of the first and most successful social media platforms, you probably should be marketing your brand or products on it if you aren't already.

Shoppers 129

Shoppers Product Gen Z Promotion 129

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet.

Content Marketing 74

Content Marketing Health Millennials Entertainment 74

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. billion in 2019. Based on a 2019 survey, the data showed a 73% increase in content marketing spend in the past two years. So what amount do you need. billion in 2018 to $15.2

CMO 114

CMO Marketing Marketers SEO 114

Econsultancy

NOVEMBER 22, 2021

A record number of luxury brands were also reported to be taking part in Singles Day, with JD boasting that it was “doubling down” on new fashion items across the flagship stores of “over 300 luxury brands” for Singles Day. Around 20% were first-time users of the platform, equating to approximately 3.8

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. After enough brand partnerships, some have turned this into a full-time career. She works with brands around the world, fitting them into her aesthetic. The value of influencer marketing.

Influencer Marketing 111

Influencer Marketing Fashion Marketing Marketers 111