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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

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Digital Transformation 2.0: Customer Experience Management

Adobe Experience Cloud Blog

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. But I think of CX as the CMO’s game to lose. …

Transform 133
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3 steps to increase your martech budget

Martech

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential. This highlights a deeper issue: a lack of trust in martech’s value.

Transform 118
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5 Brands that Centered Digital Transformation Around Customers

Adobe Experience Cloud Blog

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

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Mitel makes customer experience Talkative

Martech

We had earlier met with Mitel CMO Eric Hanson. “We had started that in 2019 with Google CCAI [Contact Center AI]. ” Generative AI, says Domingos, has transformed everything. Domingos is CTO at Mitel, a half century-old Canadian communications business. Mitel has been pursuing this kind of outcome for some time.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

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9 Ways Marketers Are Driving Growth In 2019

The CMO Survey

The February 2019 CMO Survey finds CMOs preoccupied with the same imperative: growth. When asked for their top challenge in 2019, 37.9% We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge.

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