Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

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The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

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Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We look forward to hearing more in the future as ABM continues to both transform and increase in importance.

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Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In

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Martech

APRIL 3, 2023

He’s author of two bestselling books, “The Content Formula” and “Mean People Suck,” named one of the Best Inspirational Books of 2019 by by Inc Magazine. The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. followers) A.

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Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. How would you briefly describe this role to someone unfamiliar with it? [01:28]

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Martech

MAY 26, 2023

CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. ” Dig deeper: Breaking down the digital transformation of today’s customer journeys The right responses. ” Why we care.

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Martech

AUGUST 25, 2021

“There’s one advertiser and that’s us,” HubSpot CMO Kipp Bodnar told me. The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. Here’s the longer answer. .

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Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. in 2018, 2019 and 2020. Every CMO has their own reason for waiting and seeing, but that’s the pattern across the marketing world at the moment. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue.

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Marketing Insider Group

NOVEMBER 10, 2020

A: The explosion of Marketing Technology ( MarTech ) is a great example of both marketing transformation and what is at the core of modern marketing. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Join him online: Twitter and LinkedIn.

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Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

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Martech

SEPTEMBER 27, 2021

The quality and specificity of the insights provided has been transformed, said Tesser, by their use of Near, the global people-and-places intelligence platform. “We position ourselves in the data intelligence space,” said CMO Karen Steele. 2019 was the first time New York City ever hosted. A use case: World Pride.

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Econsultancy

JUNE 1, 2022

We caught up with @@ MallowsBeauty founder Laura to find out how TikTok Shop has transformed her business… #SmallBusiness #TikTokShop. Instagram first trialled its checkout feature back in 2019 and has seen mixed success since. tiktokshop_uk. ♬ original sound – ???????? TikTok Shop. Anthropologie.

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Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Honorable mention : We also want to recognize the NYU Advancement & Alumni Department for their Class of 2019 nurture campaign. Jaina Mistry, Email Marketing Manager at Litmus.

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Bannerflow

JANUARY 29, 2020

In an exclusive interview, within the report, this is noted (among other things) by CMO of Getty Images, Gene Foca. All of which were major concerns in the 2019 report too. Indeed, 34% of correspondents admit to using digital transformation agencies, on a monthly basis for support.

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Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). The 2019 event included sessions in sustainability, customer experience and engagement, AI, demand management, and more.

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Martech

OCTOBER 6, 2022

Discussions began in 2018 and implementation in 2019. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski. Shell: The heart of the digital eco-system. Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE).

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Rock Content

JUNE 19, 2020

The annual Gartner CMO Spend Research 2019-2020 predicted that MarTech spending will keep rising —even during a period of marketing budget contraction. Some answers rise from the core of the Digital Transformation. Said that no wonder AI soon dominated most discussions when it comes to Digital Transformation.

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Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. When their Global Chief Marketing.

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The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time. Second, CMOs must work hand-in-hand with CEOs, CIOs, and digital leaders.

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Adobe Experience Cloud Blog

AUGUST 19, 2019

März 2019 auf dem Adobe Summit – The Digital Experience Conference gehalten wurde. Die digitale Transformation von Adobe. Der CEO von Best Buy, Hubert Joly, kam zu Narayen auf die Bühne und berichtete von der digitalen Transformation des Einzelhändlers. Daten machen die digitale Transformation erst möglich,“ sagte Joly.

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Duct Tape Marketing

JANUARY 23, 2019

But I think as marketers, we have to think about the fact, you know, you said in one of your great episodes, about one of the trends being for 2019 that really attention is an important thing, right? Instead of it just being a transaction, it’s about being really transformational. That’s one cost of it.

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Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4%

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Unbounce

NOVEMBER 2, 2023

I, of course, am Pete Housley, CMO at Unbounce. He’s constantly thinking about the ethics of AI, both as a 30 year PR expert who’s watched the industry transform, and as the founder and CEO of an AI powered product. Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs?

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The CMO Survey

FEBRUARY 27, 2019

The latest CMO Survey digs deep into marketers psyches and plans to understand how they are preparing to navigate an uncertain economic environment in 2019. Lets see what CMOs are thinking now. CMO optimism flags as business uncertainty increases Optimism among U.S. CMOs ranked their optimism on average at 57.0,

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