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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The composition of marketing teams continues to evolve, with full-time employees now representing 77.9% In this constrained environment, marketing budgets grew just 3.3% in Fall 2024), with digital marketing spending up 7.3% (down from 11.1%). Despite slower growth rates, marketing budgets now represent 9.4%

Transform 130
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The restaurateur: A new essential human role in PPC and digital marketing

Search Engine Land

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

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The Case of “Dark Socials” - Tracking the Untraceable

Set Up

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing.

Gen Z 59
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The Ultimate Guide to Expert Event Content Curation

Scoop.it!

Does your digital marketing strategy involve hosting physical or virtual events? For example, WindEurope created the #WindEurope2019 hashtag on X (Twitter) for its 2019 Conference & Exhibition: Source Just make sure your event hashtags are simple and memorable. This will allow you to easily keep track of conversations.

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Title Tags: How to Write Them (+ Steal Our Formulas)

Backlinko

Side note: Our CTR study was conducted in 2019. Better: Email Marketing Guide for Beginners (2025 Edition) Front-loaded keyword, used once, in a natural way. Heres an AI prompt you can use to incorporate these rules when writing your title tag: You are a digital marketing specialist focusing on SEO and content strategy.

SEO 90
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How to tackle ad fraud in 2025

Martech

A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. By 2019, global losses were projected to hit $5.8 Dig deeper: Is the digital marketing grass really greener in walled gardens? In 2015, ad fraud caused $4.6 billion in annual losses in the U.S., Processing.

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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.