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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z

Hubspot Marketing

was experiencing a plateau in sales , and closed its standing retail stores, priming the brand for a marketing pivot. s shift to TikTok In 2019, the hashtag #elfcosmetics had over 3 million views on TikTok before e.l.f. s newfound focus on a Gen Z audience. s pivot to focus on Gen Z? But by 2018, e.l.f.

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How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

Hubspot Marketing

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

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21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds.

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35 Podcast Stats That Advertisers Need to Know in 2020

Hubspot Marketing

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Podcast Insights ).

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