Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 67

Gen Z Fashion Transform Food 67

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Gen Z craves authenticity and the raw, unfiltered look. The upshot?

Gen Z 139

Gen Z Millennials User-Generated Inbound Marketing 139

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. Instagram has 1 billion monthly active users. billion monthly active users ).

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hootsuite

OCTOBER 30, 2019

And in fall 2019, the company reported its work on ‘health’ (a.k.a Despite all this, Twitter’s Q3 2019 earnings disappointed investors with “product issues” on its adtech, and a bummer of a summer for the big events and launches that would normally drive its ad sales. General Twitter stats. adults in 2016 to 69% in 2019.

Gen Z 112

Gen Z Marketers Marketing Entertainment 112

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies. Collection ads.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. According to Instagram -- which started testing Reels in Brazil in November 2019 and launched the feature globally this August -- the brand wanted to give users more content creation opportunities on its app.

Gen Z 145

Gen Z Entertainment Marketers Marketing 145

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. since 2019). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. China owned the second-largest increase in social users in 2019, with 15 million (up 1.5%).

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Businesses Grow

SEPTEMBER 25, 2023

.” Although social media had been a mainstream marketing channel by that point, this capitalized on the real-time nature of the platform and moved an entire industry toward a priority of speed and capitalizing on cultural moments. Meme marketing in the mainstream The need for speed started showing up in nearly every brand strategy.

Gen Z 128

Gen Z Transform Marketers Marketing 128

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hootsuite

APRIL 8, 2020

Once you learn how to do it, you can take your Instagram marketing strategy to the next level. A post shared by Hootsuite (@hootsuite) on May 24, 2019 at 1:00pm PDT. Here’s one from Gen-Z heartthrob Timothee Chalamet looking absolutely stylish. Let’s jump in. Table of contents. What does “regram” mean?

Gen Z 145

Gen Z PR Management Marketing Strategy 145

Sprout Social

FEBRUARY 24, 2020

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. In October 2019, the brand dropped an originally produced hit “ Eyes, Lips, Face ,” in collaboration with a Grammy-award winning songwriter. But TikTok disrupts that. The team behind e.l.f.

Branding 145

Branding Gen Z Fashion Energy 145

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. General Instagram Reels statistics. As if you needed any more convincing to adopt Reels into your Instagram marketing strategy, ads posted on Instagram reels have the potential to reach 10.9%

Gen Z 142

Gen Z Social Media Marketing Digital Trends Fashion 142

Hootsuite

APRIL 7, 2022

In 2021, only 9% of marketers were using TikTok to promote their business. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. It’s also still growing: Reddit added 30% more users in 2019 and doubled its valuation in 2021. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hootsuite

APRIL 7, 2021

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. All in all—just like with the best time to post on social media in general—there’s no silver bullet, or one-size-fits-all answer. As marketers, we need to know our audiences.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. Facebook Usage Stats Facebook has 3.03

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Not many brands have jumped on the Twitter marketing bandwagon… yet. Work with the right streamer.

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. With over 5.2

Gen Z 98

Gen Z Millennials Law Fashion 98

Spiralytics

DECEMBER 5, 2022

This human aspect of yearning is incorporated into Nostalgia Marketing—a marketing strategy used to associate the target audience’s positive emotions about the previous decades with a product or service to boost sales. Millennials and Gen Z. billion after its worldwide premiere in 2019. The Lion King Remake.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. Source: Digital in 2019 report. Craft a compelling message. Facebook demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 138

Branding Fashion Gen Z B2C 138

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

NOVEMBER 2, 2020

They paired their Branded Effects sticker with a hashtag challenged that generated over 100,000 videos of user generated content. Should you use TikTok For Business in your marketing strategy? To make the decision easier, we’ve compiled a pro and cons list for marketers to use when making this decision.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

APRIL 29, 2024

Jenna Fischer and Angela Kinsey launched a rewatch podcast, Office Ladies, back in October 2019. Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. Image Source This especially resonates with older generations and reminds baby boomers of their past snapshots from youth.

Gen Z 120

Gen Z Fashion Millennials Food 120

Hubspot Marketing

FEBRUARY 3, 2020

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. An influencer marketing strategy can also be especially effective on social media channels like Facebook, Instagram, YouTube, or TikTok. Check out this post where we reveal our favorite campaigns of 2019.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Neil Patel

FEBRUARY 11, 2021

This focus has generated a massive following around the world and helped grow Glossier into a $1.2 Glossier’s 2019 London pop-up in Covent Garden is a perfect example of how successful pop-up shops can be, eventually leading Glossier to turn it into a permanent fixture. billion brand. Any pop-up shop begins with your audience.

Fashion 136

Fashion Gen Z Retail Shoppers 136

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. Only YouTube had more downloads in 2018 (2019 statistics are not yet available). increase over 2019, as estimated by eMarketer, which also predicts the network will reach 117.2

User-Generated 112

User-Generated Marketers Gen Z Marketing 112

Hootsuite

SEPTEMBER 9, 2020

But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done. Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. 10-step YouTube marketing strategy. 10-step YouTube marketing strategy.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Neil Patel

JANUARY 18, 2023

In a 2019 survey of how much compensation they’d need to give up digital services, the “most valuable” resource was search engines. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. Is it email?

SEO 127

SEO Gen Z User-Generated Advertising 127

Digital Marketer

MARCH 13, 2023

Attend digital marketing conferences and events Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience. Look for businesses and individuals who complement your brand and its values.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86