Adobe Experience Cloud Blog
FEBRUARY 13, 2019
Data makes personalization possible. It’s the blood running through marketing’s veins. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. Marketing is all about building relationships. This is precisely the idea behind personalized marketing.
Hubspot Marketing
MAY 16, 2019
This is still the main strategy most marketers use nowadays, but since content marketing has exploded in popularity since its early adoption, it has developed into a much more nuanced and complex type of marketing with many techniques for reaching and resonating with an audience. Audience Segmentation.
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Martech
OCTOBER 28, 2024
In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.
Sprout Social
DECEMBER 13, 2018
What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Which campaigns and content types fell flat?
Marketing Insider Group
JANUARY 21, 2019
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.
Adobe Experience Cloud Blog
MARCH 13, 2019
That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. Analyze and Iterate.
Hubspot Marketing
JULY 14, 2020
The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs. In 2019, Gillette launched their campaign, "The Best Men Can Be". In Canada, there was a billboard put up in Toronto, promoting the song's Spotify release. Gillette, "The Best Men Can Be".
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