Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. YouTube Shorts.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 52

Advertising Advertisers Gen Z Place 52

Hubspot Marketing

DECEMBER 28, 2023

We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Their marketing efforts feel like more than an advertisement — they usually have a powerful message, too. But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations.

Video Marketing 112

Video Marketing Advertising Advertisers Entertainment 112

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. One goal of social media marketing and advertising is to expand your reach to new followers. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. In second place is Brazil at 27 million.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertising 40

Advertising Advertisers Gen Z Place 40

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If there’s something specific you’d like to know, this is a good place to post a question or create a poll. False advertising typically leads to lower retention, which in turn leads to lower ranking.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Instagram’s potential advertising reach is 849.3

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Source: Hootsuite Digital 2020 Report. So, it’s important to understand all the options.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. — Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine.

Gen Z 130

Gen Z Branding Millennials Real Estate 130

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. — Metro (@MetroUK) December 16, 2020. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. — Topher Grace (@TopherGrace) December 11, 2020. Posted by The Cheesecake Factory on Thursday, December 3, 2020. BTS: Behind the Scenes.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. 61% of consumers have been persuaded by influencer recommendations A study conducted by Business Wire in 2020 shows that social media influencers play an important role in helping brands connect with their audiences. This represents a 2% growth in comparison to 2020.

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). Reflect on why you want to go viral in the first place. For example.

Gen Z 102

Gen Z Marketing Marketers Promotion 102

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. — Kate Ruda (@kate_ruda) August 17, 2020. Digital transformation is in full swing. 55% of consumers learn about new brands on social.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hubspot Marketing

MARCH 14, 2023

Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. Paid social media advertising can help your business generate more leads. From 2020 to 2021, TikTok was the most downloaded app. Create targeted ads.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hootsuite

MARCH 11, 2020

Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Source: Digital 2020. This makes sense.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Similar bans have taken place in a variety of other countries. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 73

Gen Z Health Communications Digital Marketing 73

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. Advertising: Brands leveraging the ’80s aesthetic in their ads.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. For example, to increase awareness of the 2020 U.S. — Alexandria Ocasio-Cortez (@AOC) October 19, 2020. Want to really know what goes on in the world of Gen-Z?

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24.

Gen Z 127

Gen Z Place Branding Education 127

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity.

Gen Z 117

Gen Z Entertainment Law Fashion 117

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 billion in 2020, growing by 27% year-on-year.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hubspot Marketing

FEBRUARY 15, 2024

Porsche — More Than Showroom Porsche breaks free from traditional advertising molds by immersing customers in experiential marketing. What I like: Rolex’s marketing strategy revolves around being in the right place and time. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation.

Branding 129

Branding Fashion Gen Z B2C 129

Hubspot Marketing

AUGUST 11, 2022

These online spaces empower members of subcultures a place to engage and grow their interests. It's tempting to go for the largest possible audience with your advertising budget. These could be the best place to connect your new brand with an audience that’s looking for the exciting and new. Tactical tip: Show up every day.

Branding 130

Branding Gen Z User-Generated Shoppers 130

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Advertising.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. One quarter of shoppers purchased apparel from websites outside of their home country in 2020. million in Q3 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. Tell us who could use a 6 pack and why.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

MAY 8, 2023

Lead generation is a big subject, so we’ve got a whole blog post to walk you through the details. Advertising eMarketer predicts U.S. The insurance percentage of the digital advertising pie is also shrinking. It’s a place where people go to connect with friends and family. billion in 2023. That’s up from $12.03

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. To demonstrate that brands and organizations of all kinds can find a home on TikTok, we’ve compiled a list of TikTok accounts making waves in seemingly unexpected places. Local government.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Or $50 to advertise as one of the best luxury compact cars.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Econsultancy

NOVEMBER 22, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. billion yuan in 2020 to 349.1 Online transactions in the travel sector also saw a large jump of 40% as more Koreans chose to travel for the Chuseok holiday season than they did in 2020. Stats roundup: Online grocery post-Covid-19. billion yuan (US $84.54

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Spiralytics

JANUARY 22, 2023

Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society. What is Responsible Marketing ?

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. Twitter’s also a great place for users to consume social and educational video content. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5 hours per month in 2020).

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144