Marketing Insider Group

SEPTEMBER 2, 2020

Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development. Plan a campaign. That was marketing’s main function.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Customer-centricity will propel brands forward. Caroline Tien-Spalding , CMO at Aptology , says: "Marketing's north star will be evolving in 2021.

Market Trends 145

Market Trends Transform CMO Marketers 145

Bannerflow

FEBRUARY 12, 2020

These are just two compelling stats taken from the latest edition of Bannerflow and Digiday’s State of In-housing 2020 report. As part of our State of In-housing 2020 report, Simon Buglione, Managing Director of Brand and Creative at Sky gave us his take on the state of in-housing. What makes the in-house agency model work for Sky?

Transform 90

Transform Customer Journey Marketers Marketing 90

Sprout Social

MAY 18, 2020

For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

CMO 124

CMO Transform Marketers Marketing 124

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Online research has become a key part of the consumer journey. The customer journey has evolved into a complex web of experiences and interactions that vary in length and direction. As a result, ecommerce and digital storefronts have surged.

Customer Journey 124

Customer Journey Shoppers CMO eCommerce 124

Martech

JULY 22, 2021

According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. Chasing customer-centricity with customer journey analytics solutions. Former Salesforce CMO Buscemi joins Clari Board. Read more here.

CMO 112

CMO Non-Profit Customer Journey Advertisers 112

Martech

FEBRUARY 25, 2022

Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness. For brands, that means it’s still the place to launch products and connect with customers. Amazon is still the space to launch brands despite intense competition.

Branding 112

Branding Logistics Retail CMO 112

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Mix 103

Marketing Mix Customer Acquisition Customer loyalty CMO 103

Litmus

APRIL 29, 2021

According to our 2020 State of Email Workflows report , teams were less likely to plan content with briefs due to change in workflows caused by COVID-19. According to the 2020 State of Email survey data, teams that use an email brief for every email see an ROI of $43 compared to those who use them only sometimes ($37) or not at all ($34).

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Marketing Insider Group

OCTOBER 16, 2021

Delivering great customer experiences should be the goal of every department in the business. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. The role of the CMO is changing, and it’s no longer all about advertising and brand management.

Customer 80

Customer CMO Customer Journey Non-Profit 80

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 16, 2021

Jeff is now the CMO of Duck Creek Technologies and was a very charismatic and vocal proponent of ITSMA’s work and events – the perfect executive sponsor. I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94

Lusha

OCTOBER 27, 2019

Here are the top 10 growth hackers that you need to follow in 2020. Bharath uses a five-step framework for growth hacking : creating a customer persona, sketching out the entire customer journey, prioritizing the customer’s “trigger points”, and scaling the most successful channel. Hana Abaza. Content To Check Out.

Transform 40

Transform Shipping CMO CRM 40

Lusha

OCTOBER 27, 2019

Here are the top 10 growth hackers that you need to follow in 2020. Bharath uses a five-step framework for growth hacking : creating a customer persona, sketching out the entire customer journey, prioritizing the customer’s “trigger points”, and scaling the most successful channel. Hana Abaza. Content To Check Out.

Transform 40

Transform Shipping CMO CRM 40

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Adobe Experience Cloud Blog

MAY 10, 2016

In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. After the (awesome) performance, he sat down with Marketo CMO Sanjay Dholakia for an insightful interview that covered everything from how to connect with audiences to reinventing yourself to work life balance.

Transform 91

Transform Energy Thought Leadership Marketers 91

Use Insider

MAY 18, 2020

What is a Customer Data Platform? (In CDP in marketing enables you to collect data about each customer across touchpoints and their entire customer journey and store it in a central data warehouse. In short, customer data can include first-party data, third-party data, and behavioral data among others.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Sales Force: CMO

FEBRUARY 26, 2021

Americans spent an estimated 60 million fewer hours commuting between mid-March and mid-September of 2020. These changes are responsible and necessary, but the impact is noticeable. Restaurants are closing in record numbers because we’re dining out less.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketers 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary.

Transform 52

Transform Marketers Marketing CRM 52

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Andy Crestodina, Co-founder and CMO, Orbit Media. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Andy Crestodina. So what is thought leadership? David Sottimano.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Andy Crestodina, Co-founder and CMO, Orbit Media. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Martech

MARCH 29, 2022

The digital channels that connect marketers and their customers provide new ways for brands to develop a “lasting relationship” as they build “the customer journey of a lifetime.”. Harry Rosen’s CMO, EVP marketing & e-commerce, Trinh Tham. Kate Muhl, VP analyst at Gartner, talks changing consumer behaviors.

Transform 98

Transform CMO Customer Journey Customer 98

Marketing Insider Group

JUNE 30, 2020

The customer is on a continuous customer journey, and on that continuum are both Marketing and Sales. Remember that customer journey continuum mentioned above? An agility mindset promotes alignment for Sales with Marketing, which creates a continuous loop of serving and adding value to the customer.

Management 111

Management Transform Marketers Marketing 111

Marketing Insider Group

JANUARY 10, 2012

Years of media buying have allowed us to understand the changing nature of media consumption and the importance of adding value in the customer journey. Just look at Coca-Cola’s “Content 2020″ initiative.

Transform 94

Transform Marketers Marketing CMO 94

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sales Force: CMO

JANUARY 6, 2021

While 2021 may have a nice ring to it after the turbulence of 2020, there are still many things left to figure out. I believe marketers should focus on simplification and customer experience. The former is setting up your employees, clients, and customers for success in the most efficient way possible. So where do we start?

Transform 52

Transform CMO Customer Journey Food 52