Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. In 2020, her book sales shot from 12,000 to over 1 million in Australia alone, thanks to #BookTok recommendations.

Gen Z 64

Gen Z Transform Fashion Food 64

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hootsuite

NOVEMBER 9, 2020

Don’t throw your TikTok marketing strategy out the window just yet. Learn how to set TikTok up for business and how to tackle TikTok influencer marketing and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a TikTok marketing strategy.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Rock Content

JULY 13, 2020

Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. Because of this, we will bring in this post the top 10 SEO trends for 2020. content Influencer content optimization Video content optimization. Influencer content optimization. Mobile SEO.

SEO 135

SEO User-Generated Transform Food 135

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 141

Millennials Gen Z Retail Marketing 141

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. star rating.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

MARCH 17, 2020

Now let’s dive deeper into the times when sending a private Twitter DM can work to your advantage as a marketer. We’ll also give you some tips and tricks as to how you can use Sprout Social to integrate Twitter DMs into your social media marketing strategy. — Sprout Social (@SproutSocial) February 28, 2020.

Social Media Marketing 141

Social Media Marketing Marketing Strategy User-Generated CRM 141

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. Decide on goals and message.

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). businesses are marketing on Instagram in 2020, and 90% of accounts follow a business —to keep you on your toes. td2timemvp) on Mar 14, 2020 at 1:38pm PDT.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget. To ensure your content marketing strategy is executable in the new year, you should follow these steps to determine what size of budget you’ll need.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing Marketing 106

Hootsuite

JANUARY 27, 2020

But in 2020, Facebook’s focus is on making its platform more transparent for users, and giving people more direct control over what they see. We’ve collected 9 strategic tips for working with the Facebook algorithm in 2020, and making it work for you. How the Facebook algorithm works in 2020. Don’t worry, there’s hope.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What is influencer marketing? What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Marketing Insider Group

JUNE 14, 2020

Training their teams on the latest marketing practices is another top challenge for many marketers as they are also trying to navigate the learning curve themselves. Influencer Marketing. Identifying influencers to help amplify content is another challenge many marketers face with their content marketing efforts.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. So, why not take a moment to talk about examples of a great online marketing strategy? So, why not take a moment to talk about examples of a great online marketing strategy?

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. Why do brands work with influencers?

User-Generated 112

User-Generated Marketing Marketers Gen Z 112

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. But we aren’t looking to buy Twitter shares, we’re looking to market our brands. So how does all this shake out for brands looking to refresh their Twitter marketing strategy ? Twitter statistics, we have them.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Product 98

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 140

Finance Price Influencer Marketing Marketing 140

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 134

Gen Z Influencer Marketing Social Media Marketing Finance 134

Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. So where does that leave your brand’s social media marketing strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Read our full guide to influencer marketing here.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Girl Power Marketing

JANUARY 26, 2021

Here are some of the influencer marketing trends predicted for 2021. The Continued Rise of Micro and Nano-Influencers Micro-influencers will continue to be more powerful than celebrity influencers for authentic engagement with a brand’s target audiences. per 1k followers.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Hubspot Marketing

NOVEMBER 29, 2023

The success of this initial run led the Stanley brand to reintroduce the Quenchers on the brand’s official site in 2020, offering more colors and an intentional influencer marketing strategy to attract more female customers. These tactics worked.

PR 133

PR Influencer Marketing Branding Marketing Strategy 133

Rock Content

JUNE 15, 2020

It is essential for your social media marketing strategy and for boosting your business. It would be influential in your collaboration with other brands or even influencers. Influencers. One of the most cost-effective ways of reaching niche audiences and increasing your followers is influencer marketing.

User-Generated 75

User-Generated Social Media Marketing Advertisers Advertising 75

Sprout Social

APRIL 22, 2021

Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. If you’re interested in trying influencer marketing to reach younger generations, TikTok influencers could be perfect for you.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. .

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 125

Gen Z Food Influencer Marketing Marketing 125

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m

Direct Mail 127

Direct Mail Gen Z Fashion Manufacturing 127

Marketing Insider Group

DECEMBER 18, 2019

But not all of these platforms will work for your brand, so knowing which one is most trusted by buyers will help you focus your marketing time and energy on managing the channel that will give you the most ROI as a B2B company. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. Experiential marketing.

B2C 120

B2C Transform Finance Affiliate Marketing 120

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 The growing number of listeners paves the way for podcasting to become one of the most effective marketing tools. hours per week listening to podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Neil Patel

JULY 27, 2021

There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. 6 B2C eSports Marketing Strategies to Try. One of the reasons influencer marketing and gaming go hand-in-hand is because it’s engaging.

B2C 145

B2C Advertisers Advertising Marketing 145