2020 Marketers Search Marketers 
Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. But this growing reliance on automation could come with serious risks. The worst part?
Search Engine Land
JULY 25, 2024
Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. prior to 2020.
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Search Engine Land
AUGUST 6, 2024
I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Privacy-focused regulations have made measurement more complicated and AI has stripped marketers of many ways to uplevel their performance within channels.
Search Engine Land
AUGUST 12, 2024
One reason pay-per-click ( PPC ) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. Business email address Sign me up!
Martech
AUGUST 13, 2024
“This could lead the way to Google introducing Comparison Text Advertising Services to the Google text ad market to dismantle Google’s monopoly on the text advertising market, which may also benefit from a similar discount on CPCs as a gesture of Google encouraging competition on their SERPs.”
Search Engine Land
AUGUST 28, 2024
Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. However, users searching for “Google alternatives” has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. Get the newsletter search marketers rely on.
Search Engine Land
OCTOBER 1, 2024
After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive short- or long-term brand or non-brand keyword search patterns. What publications should I use to test product positioning for a new go-to-market strategy? Processing.
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