Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Martech

AUGUST 18, 2021

Kath Pay, CEO at Holistic Email Marketing, is reminding marketers that automated emails still require careful management and attention. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Why we care. Read more about Fabrick here.

Transform 129

Transform CMO Marketing Marketers 129

Sprout Social

APRIL 25, 2022

Half of all B2B marketing content is created to generate brand awareness. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love.

Whitepaper 139

Whitepaper B2C User-Generated Marketing 139

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). Webinar Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Search Engine Land

JANUARY 12, 2023

2021: Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol were all being halted. Responsive search ads available globally in all Microsoft Advertising interfaces. Q4 Reports: Search Advertising Growing In Efficiency. Google’s New China Plan: Target Display Advertisers, Report Says.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87