Remove 2021 Remove Advertising Remove Conversational Marketing
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

Gen Z 122
article thumbnail

Good human marketing: Wednesday’s Daily Brief

Martech

Kath Pay, CEO at Holistic Email Marketing, is reminding marketers that automated emails still require careful management and attention. This was just one lesson from the last year and a half, but in 2020-2021, we learned and relearned it constantly. Why we care. Read more about Fabrick here.

Transform 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use Instagram for B2B marketing

Sprout Social

Half of all B2B marketing content is created to generate brand awareness. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

article thumbnail

This day in search marketing history: March 10

Search Engine Land

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). Webinar Marketing Statistics.

article thumbnail

This day in search marketing history: January 13

Search Engine Land

2021: Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol were all being halted. Responsive search ads available globally in all Microsoft Advertising interfaces. Q4 Reports: Search Advertising Growing In Efficiency. Google’s New China Plan: Target Display Advertisers, Report Says.